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Thursday, January 23, 2020
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Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business

Posts Tagged With ‘ ‘Copyblogger’ Blog ’

‘The Wise Content Marketer’s Guide to Sensible SEO’ – Copyblogger

Sonia Simone says, “Search engine optimization — SEO — is one of those “you love it or you hate it” topics. Some get a charge out of the challenge of keeping up with those wily engineers at Google. Others would rather eat a bug than try to figure out what “headless crawling” means and which […]

‘It’s Time to Pump You (and Your Content) Up’ – Copyblogger

Sonia Simone says, “So, Copyblogger has been running for about 11 years now. And in all that time, we’ve never written a post about Arnold Schwarzenegger, unless you count that one time I compared long-form sales pages to the Terminator. Until this week. Entirely independently, Brian Clark and I both used the Governator to illustrate […]

‘How to Give Meaning to Your Content’ – Copyblogger

Sonia Simone says, “A few weeks ago, I recorded a podcast episode about Jonah Sachs’s book Winning the Story Wars. He had a particularly useful observation about three story elements that pull in audience attention. He calls them Freaks, Cheats, and Familiars. Sachs explains how these elements can be deployed, like the Hero’s Journey, to […]

‘Why a Prospect You Want Chooses Your Competitor’ – Copyblogger

Stefanie Flexman says, “You had trouble sleeping again last night. Up until the time you got into bed, you were looking at their Twitter feed, their Facebook page, and their website. It’s your competitor. You’re completely preoccupied with everything they do … and for a seemingly good reason. Their customer base seems to keep growing and […]

‘3 Content Marketing Mysteries Solved’ – Copyblogger

Sonia Simone says, “OK, confession time — when I was a kid, I was a complete Nancy Drew junkie. “Sleuth” sounded like just about the best way ever to spend one’s time. (Of course, that’s before I knew what a Chief Content Officer was …) This week, rather than figuring out Irene Adler’s cell phone password […]

‘Sherlock Holmes and Mastery of the Craft of Writing’ – Copyblogger

Robert Bruce says, “Sherlock Holmes was the greatest Consulting Detective in the world. Though merely a fiction — written over a century ago by Sir Arthur Conan Doyle — his methods of logical deduction are without equal. Holmes’s mastery of his craft brought him to the fog-cloaked London doorsteps of the most powerful people of his […]

‘Two Vital Elements that Might Be Missing from Your Content (and Precisely Where to Add Them)’ – Copyblogger

Kelly Exeter says, “It’s taken you more than 10 hours to write a blog post. You’ve researched the topic to the nth degree. You’ve edited it to within an inch of its life. Now it’s time to get it out into the world! You excitedly press Publish, and … even days later … crickets. Heartbreaking, […]

‘How to Build Trust and Enhance Your Influence with Content Marketing’ – Copyblogger

Brian Clark says, “At its essence, those three things are why we do content marketing. And if you’re not hitting all three, you’re likely not enjoying success with your content. Traditional marketing is big on the know — it’s all about creating awareness in the marketplace. Add in some clever messaging to prompt some level of […]

‘A Guide to Meaningful Content that Resonates’ – Copyblogger

Sonia Simone says, “Oh the drama! No, I’m not talking about the latest political fight you got into on Facebook — I mean this week on Copyblogger has been all about creating dramatic, meaningful content that pulls your audience toward you. On Monday, Brian shared five proven techniques that stir emotions and inspire people to act […]

‘Transform Your Content from Predictable to Provocative with This Bold Method’ – Copyblogger

Sean D’Souza says, “Stop for a moment to think about a super-athlete. A person who won 122 consecutive races and broke the world record four times. That super-athlete is Edwin C. Moses, a man who completely dominated the 400-meter hurdle event and won every race in sight between 1977 and 1987. And then it happened. […]