Brian Clark says, “Ever see a numbered headline like the one above and try to guess what the three things are?Sometimes it’s easy; sometimes it’s not. In this case, you could be thinking I’m going to talk about content, copy, and email.And while you’re right that those things are important, that’s not what this article is about.Content and copy contain the messages you need to get across, and email delivers those messages within a conversion-rich context. But without understanding the fundamental elements of those messages, you won’t create the kind of influence with your... [...]