MarketingProfs has published a new video ‘Content for Humans or SEO? These 5 Steps Make It Easy To Do Both!’.The MarketingProfs team says, “Marketer, should your content target human readers… or SEO robots?Ryan Morgan, Digital Marketing Strategist at swell Digital, says great content can do both—and should do both!Ryan shares his 5-step process to creating optimized content that addresses your audience’s desires… while also improving your SEO rankings.”MarketingProfs [...]

Ahrefs contributor Si Quan Ong has shared 17 actionable content marketing tips for 2022.He says, “Just can’t get your content marketing program to work?Fret not. Here’s a list of 17 tips that’ll improve your content marketing and help you get more visitors, leads, and sales:1. Know who you’re creating content forA conversion rate optimization (CRO) agency writes about CRO and attracts other CRO professionals. But CRO professionals don’t need CRO services. So the agency’s blog attracts no useful leads, and the agency declares that content marketing doesn’t work.But if the... [...]

Video is an essential element when it comes to creating captivating content. It helps you move closer to your audience.Content Marketing Institute contributor Lisa Murton Beets has published an article highlighting seven things content marketers expressed about the video.She says, “To see the bigger picture on video, read on for six more things you should know.1. Audiences don’t necessarily prefer videos over other content typesAlmost half of marketers (46%) say their key audience consumes videos but it doesn’t seem to be the preferred format and 3% say their audience prefers other... [...]

Google Search ranks content based on quality. relevance and engagement. By creating content that helps your audience, you can also win the attention of the search giant.Content Marketing Institute contributor Manick Bhan has shared three useful strategies to rank your content higher in the search engine result pages.He says, “Let’s look at three strategies to elevate some of those signals in the eyes of Google.1. Increase topic depth with semantic SEOAlthough Google once looked only for keywords used to search, its natural language processing models now understand how search queries... [...]

For continuous performance improvement, your content needs to be promoted well. By using the right tools to create and promote your content, you can make the most of your investment.Entrepreneur magazine contributor Kelsey Raymond has published an article highlighting nine content marketing tools.She says, “As the CEO of a content marketing agency, I’ve seen firsthand how the right tools can take a marketing strategy to the next level. To help you avoid tool fatigue and give you a starting point as you decide which tools to use to strengthen your marketing efforts, I’ve outlined... [...]

Your website’s performance depends on the content you publish and the way it helps the visitors. By creating publishing fresh and useful content, you can continue to generate more leads.Content Marketing Institute’s Lisa Dougherty has shared 14 useful tips to help you improve your website content for the screen readers.She says, “Is your blog functionally inclusive?I’m working with the CMI team to improve this blog.Recently, Melissa Eggleston pointed out some problem areas that make the blog hard to read for people who are visually impaired. Though the fixes have been on... [...]

Content Marketing Institute’s Stephanie Stahl has published a comprehensive article on the future of content marketing.She says, “Here’s the good news: Achieving these great rewards doesn’t require big dreams and over-the-top projects. The rewards don’t come from being grandiose or controversial for the sake of controversy. They come from being more interesting, more helpful, and more truthful.That theme bubbled up during Content Marketing World last week as I listened to the presenters and chatted with the #CMWorld community on our digital and social platforms.If you’re... [...]

Quality content is an asset for any organization or marketing team. By creating content that helps and influences people, you can create lifelong relations with your target audience.Stefanie Flaxman has shared an article highlighting some ways to create subscriber capturing content.She says, “Immediately after getting an idea for a content project, many writers become preoccupied with the existing competition:“It will be extremely difficult to stand out.”If that sounds familiar, I’m hoping you’ll change your mind by the time you finish reading this post.To start, think of the... [...]

Content marketing requires constant innovation that helps you to attract more audience online. Content in the form of text, video and infographics has its own advantages.Ahrefs contributor Si Quan Ong has shared five winning content types for better marketing performance.Quan Ong says, “In this post, I’m not going to cover every content marketing tactic. I’m going to run through the types of content marketing that have worked for us and helped us grow our traffic and revenue.These are:BloggingVideo marketingPodcastingFree toolsOnline courses1. BloggingBlogging is the format... [...]

Content marketing is one of the most popular buzzwords in marketing domain. Quality content helps you to secure high rankings in search engines and enables you to make more sales. Today, people do not just want information, they need something that enriches their knowledge and helps them in improving their tasks.Effective content can help you to build customer relationships and increase sales. Content Marketing Institute contributor Julia McCoy has highlighted five common content marketing mistakes that marketers often make.McCoy says, “Is your brand’s content marketing performance mediocre... [...]