Jimmy Rodela says, “A creative and compelling content can easily attract tons of visitors to your website day in and day out. While that sounds all good and well, wouldn’t it be better if you could convert your web visitors into paying customers?Keeping the end goal in mind, which is none other than to sell, your website should have something more to offer to your visitors than just aesthetics. It needs to have the bells and whistles to influence your web visitors to reach out to their pockets, and click your “Buy Now” buttons.If that’s exactly what you are looking to do, then... [...]

Shannon Evans says, “What’s the meaning of life searches?While some people chase the meaning of life, digital marketers search (pun intended) for the meaning behind customer searches. This is where your SEO team comes in.They have the tools to decipher why and how people search certain keywords or phrases. They have a better understanding of how to create content, and make sites more visible within the search engines.What Does a Keyword Mean?Search has evolved over the years, both from a searcher and search engine perspective. In the infancy of search (some argue it is still in its... [...]

Tim Brown says, “When it comes to conversions, the ending of your article, blog post or content is usually where you strategically wedge your last-ditch effort.That’s where you want to stick your call-to-action (CTA) and your final plea. This is where you really drive the essence of your message home.Whether you need your website users to sign up for a newsletter, purchase a product or look further into your service, the end is where you need to strike on their emotional and rational triggers.If your site’s content is ending with a void, you’re missing out on potential conversions.... [...]

Business.com staff says, “Two new Facebook product updates are aimed at small businesses. Here’s how they work.The first is an update to local awareness ads, first introduced in 2012 to provide the ability to target ads to users who check into your site within a certain distance from a store or business location.If you have multiple locations the new update provides the additional capability to target users to those specific sites.In a blog post, Facebook explains that, “If a cafe with multiple locations across the UK decides to run local awareness ads, they could choose to automatically... [...]

Tommy Wyher says, “Facebook has long held the crown as the king of the social networks, and shows no sign of losing it in the near future.There is a theory in technology that any tech that is in popular use currently, can be predicted to last as long as it already has again, and while there are some obvious flaws to this way of thinking, it does suggest we’ll be looking at close to another decade of Facebook use at the very least.However, as Facebook’s uptake has been so universal, some interesting things have begun to happen to it as a social network.Most of these are positive from... [...]

Manish Patel says, “To see the evolution of marketing, all you need to do is follow the ads.At one point, ad placement was almost exclusive to print media, where newspapers and phone books would maximize ad exposure to a widespread population of consumers who might find them relevant.When televisions became mainstream, advertisers followed; bolstered by general user-data (program genres and time slots, demographics, regions, etc.), they were able to deliver semi-relevant ads directly to audiences in their living rooms.Today, the Internet age has generated new opportunities for digital... [...]

Tim Brown says, “Content marketing has gone from a trendy buzzword to a marketing plan staple, and for good reason: it generates leads, drives engagement, moves prospects down the funnel and more. Employing content marketing tactics is akin to hiring a new, super smart employee that works day and night to get your products or services the attention they need and deserve.As you market that stellar content you’ve created, keep these best practices in mind. 1. “Keep It Simple, Stupid”This is a famous saying in the marketing industry, and one that never loses its validity. Keeping... [...]

Andrew McDermott says, “Their product was amazing. Zumbox, a hybrid mail service, enabled customers to receive snail mail via email. They digitized postal mail, making it available for customers via their email, desktop and mobile devices.But in 2014, They closed their doors. What happened? They had a great idea, how could this be? It was an amazing product with an incomplete plan.You see, there are a number of threats to every business, problems that destroy businesses. When ignored, these problems slowly erode customer confidence and revenues.Growth slows to a crawl as customers refuse... [...]

Clint Evans says, “There are three big lies in SEO right now. SEO remains and has been the buzzword in small-business circles for about 10 years now. But there’s a seedy underbelly.I’ve talked with many business owners misfortunate enough to have suffered and been suckered by members of this underbelly.SEO is a technical and ever-changing discipline. If you’re busy running a $2 million to $20 million per year small business, how can you ever hope to keep up? If you’ve been burned, how do you know when to dip your toe back into the water? Who’s got your back?Lie #1: SEO is right... [...]

Cody Bollerman says, “If you are involved in Internet marketing, you are familiar with information overload.Honestly, it’s what separates experience from those who just scratch the surface – the ability to absorb what matters and cancel out those poor performing strategies.With that said, each month there is something new to conquer and learn to be on top of the competition.It’s very easy to lose track of what is effective and what isn’t.What does your website need to make it in 2016? From integration to social media to conversion focused strategies, inbound marketing objectives... [...]