Christian Sculthorp says, “Starting an E-commerce business has become accessible now that companies like Shopify have made it as easy as uploading a few images.Everybody has the opportunity to sell their own products or start a drop shipping empire.Whether you’re new to E-commerce or run a multi-million dollar online shop there’s one universal truth: SEO is vital for the majority of E-commerce websites.With a few exceptions (like fashion), for an E-commerce business to be successful, they’ll need to drive organic traffic to the website.If you’re not familiar, read up on some SEO... [...]

Mari Smith says, “Facebook ads are the most targeted traffic your money can buy. Period.There is no other platform out there with 1.6 billion active users that offers the depth of granular targeting than Facebook. And now Instagram, too.However, every day, I hear of marketers who end up frustrated and confused when it comes to actually generating positive, measurable results from their Facebook advertising efforts.In this post, I’ll demystify why exactly there is so much frustration and confusion out there, and help you understand what even a few critical tweaks will make to your results.1.... [...]

Gail Gardner says, “Even for the salesperson who genuinely likes sales, this career path can really pull the life out of people who are the least bit sensitive.How often can someone take no, be lead on, or worse, be ignored, before wanting to switch careers?Working in sales can get discouraging, but then all it takes is landing that one big account you’ve been romancing for months to put an extra pep in your step; just like that, you feel confident again.Don’t let sales defeats bring you down.How to Stay Motivated to SellYou may recall a popular quote from your childhood that came... [...]

Lyndi Catania says, “Search engine optimization, also referred to as SEO, is a living, breathing process that changes often.In order for your website to gain maximum visibility on the web, there are different elements you need to take into consideration.You may think your website is SEO friendly as-is and doesn’t need any alterations, but it’s likely the rules of the SEO game aren’t the same as when you first began.Don’t let your website fall behind your competitors’ websites. In this case, change leads to something better.Here are some of the changes you’ll... [...]

Tommy Wyher says, “The marketing world has changed dramatically in recent years and Google AdWords is one of the platforms creating this change.It’s one of the most effective methods of paid online advertising available.This advertising system is used by thousands of small, medium and large organizations.All of these organizations have one thing in common.They want to tap into the huge numbers of people who search for information, products and services online. When used properly, Google AdWords has the potential to send large numbers of people to you who want exactly what you have to... [...]

Timothy Carter says, “For some of us, social media is a simple means of communication making it easier to stay in contact with friends and family.For others (like me), it’s an inexpensive marketing channel we can leverage to power our businesses.In both contexts, social media has become a permanent fixture of our society, and it’s almost impossible to imagine a future without it.The brands might change and the platforms might evolve, but the social media concept is here to stay.That being said, social media isn’t perfect, and it’s not without its challenges.Consumers and brands... [...]

Rick Riddle says, “You don’t have time. That’s a given if you are a small business owner.And often, you don’t have the money to hire others to plan and implement a content marketing strategy.You’re advertising as much as your budget will allow, and you have a Facebook page; you’re putting in effort on LinkedIn, and your daughter is showing you how to use Instagram and Twitter.But a business blog? Do they even work? The quick answer is yes, they do. And, yes, they take some work.But the benefits are well worth it. Here are five of them.Related Article: Why the Company Blog is... [...]

Tommy Wyher says, “Launching an app of any kind can be extremely profitable if it is a success.Half of the battle besides creating a great app is promoting that app effectively within a certain budget. While guerilla marketing campaigns might not work for an app, there are plenty of other options.Taking advantage of online marketing is essential as marketing online can cost as much or as little as the gaming company desires.The following are some ways that an app can be promoted in an efficient and effective manner.Content MarketingPress releases can be an effective way to get the name... [...]

Rick Riddle says, “You don’t have time. That’s a given if you are a small business owner.And often, you don’t have the money to hire others to plan and implement a content marketing strategy.You’re advertising as much as your budget will allow, and you have a Facebook page; you’re putting in effort on LinkedIn, and your daughter is showing you how to use Instagram and Twitter.But a business blog? Do they even work? The quick answer is yes, they do. And, yes, they take some work.But the benefits are well worth it. Here are five of them.1. SEOIt’s hard for business owners... [...]

Faizan Raja says, “The devices that we hold in the palm of our hand contain more technological power than the spacecraft used in the Apollo Space Missions to the moon.Think about that for a second.The rectangular shaped piece of glass in the palm of your hand has more technological horsepower than an entire spacecraft that successfully took the first humans to the moon. Wow! Okay, now that you’re mind has been sufficiently blown, let’s come back down out of orbit and look at how your business has to compete in today’s mobile market.These smartphones are doing a lot more than letting... [...]