The latest article on HubSpot blog is titled “How To Use Post-Transactional Ecommerce NPS Emails To Grow Sales”. Tom Schwab says, “Too many ecommerce marketers call it a day when the register rings and the customer completes the transaction. Smart marketers know that developing long term customers is key, but we treat people who have finished a transaction like they’re brand new customers. It’s always struck me as odd that people claim to get so much business from “word of mouth”, yet ignore tracking it as a metric and working to improve it. Neither... [...]

The latest article on HubSpot blog is titled “Don’t Know What to Write About? Get Ideas From the Blog Topic Generator”. Ginny Soskey says, “One of my least favorite things that happens to me at work is writer’s block. I stare at my screen — the cursor taunting me maniacally. Why can’t I just think of something to write? Have I blogged about everything inbound marketing-related already? (The answer, of course, is I haven’t.) If only I could get someone to give me an idea — I could just run with it. And I know I’m not the only one who... [...]

The latest article on HubSpot blog is titled “3 Scary Skills Marketers Would Be Wise To Learn In 2014”. Jonathan Pavoni says, “To be an effective business-to-business marketer, there seems to be an ever-growing list of new skills that need to be developed, honed and deepened. Today, a chief marketing officer needs to be fluent in his/her use of, Marketing automation and CRM software, HTML5 & CSS3, SEO tactics, Graphic & print design applications, Social media promotion, Video production– I could keep going!“. 3 Scary Skills Marketers Would Be Wise To Learn... [...]

The latest article on HubSpot blog is titled “10 Common Mistakes Most Business Bloggers Make”. Nathan Yerian says, “Blogging is an excellent way to demonstrate your company’s value. It also enables you to give your brand a voice, allows you to differentiate your business from the competition, helps you attract customers, and increases your chances of generating qualified sales leads. If you find yourself thinking, “I haven’t seen those results” then there’s a good chance you’re not blogging effectively for your organization. Now, now–this isn’t a finger pointing... [...]

The latest article on HubSpot blog is titled “The ABCs of Content Marketing: A Glossary of Terms”. Lisa Toner says, “You probably know what content marketing is by now, but do you know all those little nitty gritty terms you need to know to be fluent in content marketing speak? Maybe you do — but I bet there’s at least a few people in your organization who could use a helping hand getting up to speed. We’ve listed the ABCs of content marketing below to help you map out your content strategy and ensure you’re ticking all of the right boxes to be more... [...]

The latest article on HubSpot blog is titled “How to Repurpose Campaign Content for Different Channel”. Kevin Barber says, “Stop and think about your meals growing up. You didn’t go hungry too often did you? Even though your mom didn’t cook a fresh plate a food for every person at every meal, somehow your whole family ate pretty well every day. Your mom was smart with her cooking, planning a few meals that would feed the whole family all week. Today we’re going to take lessons from your mom’s kitchen and apply them to your editorial calendar. Here are 10 home cooked recipes... [...]

The latest article on HubSpot blog is titled “Social Media Shafted in This Year’s Holiday Spending?”. Eric Phillips says, “For a few years now, social media has been the darling of ecommerce. Experts for inbound marketing suggest a well-rounded marketing plan that doesn’t include social is bound to fail. Reports regularly share how Pinterest and Facebook convert visitors to customers, or how Twitter builds a brand audience. So, what does it mean when the latest reports say social had no bearing on holiday sales? Biggest Ecommerce Year Yet This year’s Cyber Monday was the... [...]

The latest article on HubSpot blog is titled “A Practical Guide to Planning a Successful Inbound Marketing Campaign”. Meghan Keaney Anderson says, “Welcome to January — a time of new energy, new calendars, and lots and lots of planning. Whether you’re planning your marketing strategy as a whole or developing a specific marketing campaign to achieve a particular goal, a little structure can help to reduce a daunting task to a manageable one. You’ll find help with this structuring below, where I’ve outlined numerous steps we take when planning our own campaigns... [...]

The latest article on HubSpot blog is titled “Should You Remove Navigation From Your Landing Pages? Data Reveals the Answer”. Diana Urban says, “For years, we’ve preached the importance of removing links from your landing pages: top navigation, sidebar navigation, footers, social media links — anything that distracts viewers from filling out your form. Time over time, data has shown that removing the navigation and links from your landing pages will increase your conversion rates. Seems intuitive, right? However, only 16% of all landing pages are free of navigation... [...]

The latest article on HubSpot blog is titled “The Resources You Need to Run an Inbound Marketing Campaign”. Maggie Hibma says, “Picture this: You’re back at the office, sitting at your desk, ready to work. You’ve taken a look athow your marketing offers performed in 2013, and you’ve got fresh ideas on how to get more leads or drive more website traffic in 2014. You’ve been dreaming of marketing campaigns. You’re on fire! Well … not quite. You haven’t done anything just yet. But we know you will, and we’ve got just the thing for you: We’ve compiled the... [...]