Podcast publishing is picking up with the growth of mobile devices and the rise of Internet users in different age groups. By publishing attention-grabbing and useful podcasts, you can build a following that can result into sales boost.Marketing Land contributor Rodric Bradford has shared two useful ways to improve your podcast ROI.He says, “The new at-home lifestyle brought about by the onset of COVID has driven a significant increase in the numbers of listeners and the numbers of programs in the podcasting and audio-streaming space, and where the channel was a secondary or tertiary option... [...]
Archive for the 'Podcasting' Category
Podcast publishing is a proven way to grow your online reach to establish yourself as an authority in your domain and to grow your sales.Marketing Land contributor Rodric Bradford has shared some useful tips to improve your podcast ROI.He says, “The cornerstone of any successful podcast is content.“You have to have something to give the audience other than a sales pitch,” said Karla Joe Helms, co-host of the If You Market They Will Come podcast. “As a marketer don’t look to try to monetize your podcast, worry more about building a consistent high-quality content outflow and go... [...]
Podcast publishing is a great way to reach more people online and promote your products and services. With regular publishing, you can also establish yourself as an authority in your domain.Entrepreneur magazine has published a new video ‘Top 5 Podcast Strategies’ featuring James McKinney.The Entrepreneur team says, “There are more than one million podcasts in Apple Podcasts. But simply hitting “record” and starting a podcast will not lead to long-term success or being ranked highly on the Apple Podcast charts. In this video, “Startup Story” creator and host James McKinney... [...]
With the right monetization strategies, you can produce a steady revenue stream from podcasting.Entrepreneur magazine has published a new video ‘How to Monetize Your Podcast’ featuring James McKinney, the host of “The Startup Story”.The Entrepreneur team says, “You have an amazing idea for a podcast and want to determine if it can make money. You can — but only if you treat your podcast as a business.From Day One, “The Startup Story” has generated revenue. While that is not typical for podcasts, it does not need to be such an anomaly. With brand leverage, affiliate... [...]
Podcast publishing is a great way to create and share content online and simultaneously promote your product. Besides this, podcasting also enables you to get established as an authentic voice.Lifehacker’s Patrick Allan and Emily Long have published a step-by-step guide to starting your own podcast.Allan and Long say, “For many of us, podcasts are a favorite way to get our news or stay entertained while we’re working out, commuting or getting stuff done around the house. Chances are you probably have a favorite (or seven) that you keep up with on a regular basis.While every... [...]
Successful podcast creation and publishing requires mastering many things. The content you share in your podcast to the way your podcast reaches the target audience, you need to chart out a strong plan.Search Engine Journal’s Brent Csutoras has published a new podcast episode ‘What It Takes to Run a Podcast with Marketing O’Clock’.Csutoras says, “For episode 202 of The Search Engine Journal Show, I had the opportunity to chat with the hosts of Marketing O’Clock, a podcast produced by New York-based, full-service digital agency Cypress North under the SEJNetwork.Every... [...]
Steve Olsher is holding a live webinar today to introduce marketers to the sales power of podcasting: Profiting From Podcasts: Live Webinar.In case you haven’t heard of Olsher, he is the host of the top-rated podcasts: Reinvention Radio and Beyond 8 Figures. Today’s webinar is free and it’s live. He wants you to know how to take full advantage of everything podcasting can do for your business.Here are the highlights of today’s Live Webinar:► How to leverage the inordinate power of podcasting to educate, inspire and entertain► How to share your mission and message... [...]
According to a report from Hanapin Marketing, 50% of the U.S. Internet users listen to podcasts. The report also states that only 4% of marketers are using podcast for advertising.To start your podcast advertising journey you need an appropriate platform. PPC Hero contributor Alaina Thompson has highlighted four platforms you can use for podcast advertising.Thompson says, “The average performance marketer is going to hesitate to jump into podcast advertising due to conversion attribution limits, relative to Google or Facebook ads. However, that lack of adoption by marketers is the exact... [...]
Approximately 51% of US Internet users listen to podcasts. A Podcast Insights study states that the podcast listeners are loyal, affluent and educated. So if you wish to target a group of people who should have the above three traits, podcast marketing is right for you.WNIP contributor Charlotte Ricca has shared a five-step guide to help you start podcasting.Ricca says, “There are a number of simple steps you can take to ensure your podcast is from an audio perspective as professional as it could be.1. Invest in a digital recorderYour computer can act as a recording device for your... [...]
Being interviewed on a top-rated podcast provides you with the opportunity to gain nationwide or worldwide visibility. And this allows you to sell more of your products, programs and services. As a bonus, it builds your fame as an expert in your niche.It doesn’t cost you anything to appear as a guest so it’s the best free publicity you can imagine. If you’ve been looking improved results on your marketing initiatives, and you need to generate more leads, conversations and sales, podcast appearances can get you where you need to go.The podcasting phenomenon is changing the way entrepreneurs... [...]