According to a report from Hanapin Marketing, 50% of the U.S. Internet users listen to podcasts. The report also states that only 4% of marketers are using podcast for advertising.

To start your podcast advertising journey you need an appropriate platform.

PPC Hero contributor Alaina Thompson has highlighted four platforms you can use for podcast advertising.

Thompson says, “The average performance marketer is going to hesitate to jump into podcast advertising due to conversion attribution limits, relative to Google or Facebook ads. However, that lack of adoption by marketers is the exact reason podcast advertising is such a great testing opportunity; the podcast advertising space is not nearly as saturated as paid search or social.

With that said, we want to share some podcast advertising platforms for our fellow marketers. These brief intros will help you get familiar with the perks and challenges of these platforms.

Looking for more info on these platforms? Check out their sites as well as a few other helpful PPC Hero blogs about podcast advertising.

Sites

Podcast Advertising: 4 Platforms You Need To Know

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