Podcast publishing is a proven way to grow your online reach to establish yourself as an authority in your domain and to grow your sales.

Marketing Land contributor Rodric Bradford has shared some useful tips to improve your podcast ROI.

He says, “The cornerstone of any successful podcast is content.

“You have to have something to give the audience other than a sales pitch,” said Karla Joe Helms, co-host of the If You Market They Will Come podcast. “As a marketer don’t look to try to monetize your podcast, worry more about building a consistent high-quality content outflow and go from there. People get tired of sales pitches.”

After removing blatant sales pitches, podcast content is also dependent on high audio quality. Marketers should be willing to pay a bit more for higher audio quality platforms and tools. Always avoid podcast segments being recorded in coffee shops, moving vehicles, and at public places with spontaneous loud noises like malls and parks”.

How marketers can get the highest ROI out of podcasts

Marketing Land

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