Podcast publishing is a proven way to grow your online reach to establish yourself as an authority in your domain and to grow your sales. Marketing Land contributor Rodric Bradford has shared some useful tips to improve your podcast ROI. He says, “The cornerstone of any successful podcast is content. “You have to have something to give the audience other than a sales pitch,” said Karla Joe Helms, co-host of the If You Market They Will Come podcast. “As a marketer don’t look to try to monetize your podcast, worry more about building a consistent high-quality content outflow and go... [...]

Podcast Advertising could be one of the best ways to reach out to your new prospects. With the right ad tactics, you can also improve targeting and measurement. AdWeek Ian Zelaya has shared four tips to help you improve your podcast advertising performance. Zelaya says, “In a new report, Forrester examined how podcast advertising is still an emerging field, with room to improve in measurement and targeting capabilities. Here are four takeaways from the September study that b-to-c marketers should take note of to understand and leverage the growing channel. Podcast ads are less disruptive... [...]

According to a report from Hanapin Marketing, 50% of the U.S. Internet users listen to podcasts. The report also states that only 4% of marketers are using podcast for advertising. To start your podcast advertising journey you need an appropriate platform. PPC Hero contributor Alaina Thompson has highlighted four platforms you can use for podcast advertising. Thompson says, “The average performance marketer is going to hesitate to jump into podcast advertising due to conversion attribution limits, relative to Google or Facebook ads. However, that lack of adoption by marketers is the exact... [...]

Podcasting publishing is growing in a steady manner. With this you have a new way to advertise your products and services. Portent contributor Travis McKnight has published an article highlighting different podcast ad formats. McKnight says, “If you want to dabble in podcast advertising to see if it’s the right fit for your brand, part of the seven-step process is choosing what podcast ad format best complements your goals. Podcast Ad Types: Live Ad vs. Pre-Produced Ad How much control do you want over how your product, service, or company is described? This is the first question you’ll... [...]