Five YouTube Advertising Questions Answered
The Marketing Land contributor Joe Martinez has answered five questions related to the YouTube advertising. Read the answers to improve your advertising efforts.
Martinez says, “I never hide my love of YouTube ads. It’s my favorite channel to use to run paid campaigns because it’s a cost-effective way to build brand awareness and also drive user action. Whether I’m pitching the channel to a client or already running campaigns, I seem to come across the same set of questions about YouTube ads. I wanted to use this post to address the questions I typically see to help you easily answer the same questions you may receive in the future.
Do you really get free advertising from YouTube?
Short answer: Yes, you can, but it is not exactly the way you think. Google doesn’t hand over vouchers for free ad spend every month. What we do get is the opportunity for free brand awareness. Advertisers running video campaigns in Google Ads only have to pay when users watch a good portion of your ad.
Advertisers only have to pay for views if either a user watches your TrueView ad for thirty seconds, or if they watch the entire video of an ad that is less than thirty seconds”.
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