Marketing Land has reported that Pinterest has started adding autoplay video ads to its users’ feeds and search results. These promoted soundless videos will start playing automatically.The autoplay video ads are seen on the accounts of Adidas, L’Oreal, Toyota, Universal Pictures and Visa.Tim Peterson says, “Since the video ads play automatically and are therefore more likely to get views, they will likely also cost less for advertisers, as has been the case with Twitter’s autoplay video ads since it relaxed its viewability standard. Pinterest will charge advertisers based... [...]

Pinterest has announced that it is going to use photo data to target ads on its network. This new update will help Pinterest users easily connect to the products they are finding.Pinterest team says, “When a potential customer spots a table they like the looks of on Pinterest, visual discovery helps us recognize the style, textures and shapes that make it unique. We can identify it as a “rectangular, mid-century modern dining table,” and show similar products that match the look and feel.We help people find your ads in the very same way, connecting people to products they like the looks... [...]

Greg Finn says, “Pinterest has seen a massive influx of tens of thousands of advertisers leveraging the ad platform for exposure. A new program launched today will make it even easier to advertise, thanks to one-on-one support from Pinterest ad experts. The program, Pinterest Propel, helps to teach, train and build campaigns alongside advertisers.In order to qualify for Pinterest Propel, an advertiser needs to be ready to spend $100/day on ads, and the program is only for US and Canadian participants. Those that sign up for the program will receive:phone support and customized tips from... [...]

Patricio Robles says, “Pinterest has proven to be a revenue-driver for retailers, and for that reason, it has been made an important part of digital marketing strategy for many brands, including ASOS and Made.com.Now, marketers will have even more opportunities to reach consumers on Pinterest thanks to the launch of search ads on the popular service.Here’s what marketers need to know about Pinterest’s new ad offering, which had previously been tested by a number of major brands.The ads are inserted as Pins into the search results pageOn Pinterest, when a user enters a search... [...]

Pinterest is offering marketers living in the USA a new marketing tool that has the potential to increase sales. It’s called Promoted Pins. You have seen something similar on other social sites, and now Pinterest is getting in on this strategy as well.It’s a new and almost unexplored marketing opportunity. As with most unexplored areas, there are dangers to watch out for. But the potential is outstanding.For example, Shopify reports that Pinterest is second only to Facebook in driving traffic to Shopify stores.Ezra Wyckoff has been studying this new Pinterest feature and has even... [...]

Amanda Hinkle says, “If you’re looking for more ways to reach a targeted set of consumers, but you haven’t paid a lot of attention to Pinterest, now is the time to perk up. The social bookmarking site will be offering advertisers the ability to target consumers with “Promoted Pins” and potentially even couple data in your own database with their algorithm for serving targeted ads on Pinterest.Let’s review a brief timeline of steps in Pinterest monetizing its business.Fall 2013: Pinterest announces they will be testing Promoted Pins, its first advertising concept. Promoted Pins can... [...]

Martin Beck says, “In a move that should improve its ad targeting ability, Pinterest today announced that it has acquired Kosei, a Palo Alto-based marketing startup that specializes in personalized product recommendations.Kosei’s machine learning technology maps the 400 relationships between 30 million products, which maps nicely with Pinterest’s move to accelerate its efforts to make money.Unique among major social networks, Pinterest is a place where people explore and bookmark product information. The site has moved cautiously with its advertising products, finally extending its... [...]

Pete Prestipino says, “Pinterest has released some interesting data on the performance of its Promoted Pins project.The social pinboard, which launched the Promoted Pins beta eight months ago, indicated that Promoted Pins perform just as well as (if not better than) organic pins, generating a 30 perent increase in “earned media” impressions from campaigns for advertisers. Pinterest also revealed that:– Promoted Pins perform long after a campaign ends. Since Pins are evergreen (available and, arguably relevant, forever), Pinterest saw an extra 5% bump in earned media in... [...]

Greg Finn says, “Come January 1st, there will be more than just a new year, but new opportunities for marketers as well. In 2015 Pinterest is bringing their reservation-based (CPM) Promoted Pins out of beta for all partners. This release won’t include the auction-based pins purchased on a CPC basis. According to Pinterest they are “making tweaks to the product and want to make sure we get it just right” before rolling out the auction-based ads“.Promoted Pins Set To Make Debut To All Partners, Early Data Shows Suprisingly Effective ResultsMarketing Land [...]

The NYTimes Media team has posted an article on Pinterest advertising.Mike Isaac says, “A quick glance at the digital scrapbook Pinterest makes it seem like the anti-Facebook. It has no stream filled with friends’ faces and baby pictures, but rather a sprawling, colorful grid of recipes, photographs of clothes and a shopping list of presents to buy for loved ones.Yet Pinterest wants to be like Facebook in one notable way: Soon some of the slick-looking photos on its site may be advertisements from the world’s biggest consumer brands — ads, Pinterest hopes, users actually want to... [...]