The latest post on ‘ReadWrite’ is titled “Pinterest Wants You To Be Your Own Advertiser”. Lauren Orsini says, “Pinterest’s Promoted Pins are great for big brands, but what about medium to small ones? Now there’s an offering scaled just to them—a new do-it-yourself Promoted Pins tool. Pinterest for Business was launched 18 months ago and in that time the social discovery platform has made it so anyone, from big-time corporations to teensy personal blogs, can sign up for a business account. Since last October, Pinterest has been testing Promoted Pins, a way for those businesses... [...]
Archive for the 'Pinterest Advertising' Category
The latest post on ‘Mashable’ is titled “Pinterest Joins Facebook, Twitter in Battle for Small Business Advertisers”. Kurt Wagner says, “Pinterest is expanding its first major ad offering, Promoted Pins, to all businesses in hopes of capturing ad dollars from small and medium size businesses. San Francisco-based Pinterest announced on Thursday that all businesses will soon be able to pay to promote their content in search and category feeds on the service. Pinterest first rolled out promoted pins to paid advertisers in May, testing the program with a dozen large advertisers. The... [...]
The latest article on ‘Marketing Land’ is titled “Pinterest Offers A Deeper Look Into Business Insights for Selected Marketing Technology Partners”. Martin Beck says, “Marketers who covet Pinterest’s audience now have more advanced intelligence gathering options. The visual bookmarking site announced today that it has opened up its Business Insights API to a selection of technology marketing companies. Pinterest is providing the data to firms, such as Salesforce (Exact Target Marketing Cloud), Hootsuite,Spredfast, Percolate, Piqora, Curalate and Tailwind,... [...]
The latest article on ‘Website Magazine’ is titled “Pinterest Rolls Out Paid Test for Promoted Pins”. Allison Howen says, “Promoted Pins are getting closer to becoming a reality, as Pinterest is rolling out a paid test of this advertisement feature within the platform’s search and category feeds. Promoted Pins made their initial debut last September, when Pinterest announced its plans to “experiment” with the advertising feature. During this testing phase, Pinterest worked with a select group of businesses to promote pins, free of charge, to see how the promoted content... [...]
The latest article on ‘Marketing Land’ is titled “Pinterest Advertisers Could Start Paying For Promoted Pins As Early As Next Month [Report]”. Ginny Marvin says, “Promoted Pins could be making their paid debut on Pinterest as soon as next month, according to a report from the Wall Street Journal. Pinterest began experimenting with Promoted Pins last October. In the vein of native advertising, Pinterest ads share the same look and feel as organic pins with the exception of a “Promoted Pin” tag. With Promoted Pins, advertisers can reach more of the 70 million... [...]
The latest VerticalResponse blog post is titled “Catch up on New Pinterest Tools That Can Help Your Business”. Jill Bastian says, “Pinterest, the favorite photo bulletin board tool and site of so many, has been hard at work adding new features to make it more fun to use and more useful for small businesses. They’ve expanded their business tools again; including a new feed that features products for sale, and more. Last year, we shared new Pinterest feature updates, so let’s catch you up with what’s been going on since:Rich Pins – Rich pins were added in 2013, but were recently... [...]
The latest article on ‘Marketing Land’ is titled “Report: Pinterest Is Looking For 7 Figure Ad Buys, But Not Yet”. Martin Beck says, “Pinterest still isn’t selling ads, but when it does they won’t come cheap. AdAge reported today that the network is seeking spending commitments between $1 and $2 million, and is hoping to price CPMs between $30 and $40. Marketers have long been eager to tap consumers on Pinterest, which according to the Pew Research Center trails only Facebook and LinkedIn in percentage of online adult users in the United States. And the 70... [...]
The latest post on ‘Mashable’ is titled “Pinterest Joins Other Social Giants, Provides First Transparency Report”. Kurt Wagner says, “Pinterest on Friday unveiled the company’s first transparency report, a document detailing the number of information requests Pinterest received in the past six months from both state and federal government agencies. Unlike other social networks like Facebook and Twitter, the report confirms the government doesn’t often turn to Pinterest to gather user information“. Pinterest Joins Other Social Giants, Provides First Transparency... [...]
The latest article on ‘Business 2 Community’ is titled “17 Tips To Attract More Pinterest Website Traffic”. Mitt Ray says, “Would you like to attract more Pinterest website traffic? Pinterest can be a great source of traffic even better than Facebook as seen on some sites. So I created this infographic with 17 easy to absorb tips which can be used to drive more Pinterest website traffic. You can use the tips in this infographic to drive traffic to both websites and blogs. If you would like to get more Pinterest website traffic make sure you read this infographic,... [...]
The latest post on ‘Mashable’ is titled “Pinterest Brings Place Pins to iPad, GIFs to Mobile”. Kurt Wagner says, “Pinterest updated both its mobile and iPad apps on Friday, offering some of its most recent product updates to mobile users. Updates to the iOS and Android apps now support GIFs, a feature that Pinterest unveiled in late January. Pinterest said at the time that there are “tens of millions” of GIFs on the platform, and those will now be playable on mobile devices“. Pinterest Brings Place Pins to iPad, GIFs to Mobile Mashable.com [...]