‘The 7 Most Meaningful Dimensions For Customer Segmentation’ – ‘Marketing Land’ Article
Jordan Elkind says, “How would you describe your store’s ideal customer? Would you be able to map out where they came from, how they ended up on your site, and what products they first purchased?
Finding answers for these sorts of questions can help your team understand which new customers are the best to acquire, but surfacing the answers to those questions can be hard.
The number of data points that a marketing team can bring to bear continues to expand, and it takes time to know which variables to focus on. It’s easy to get bogged down in this process and let valuable customer information go to waste.
To help jump-start your explorations, I’ve listed the following “essential seven” variables that we’ve found are most predictive of a customer’s lifetime value, regardless of industry or vertical”.
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