‘18 Ways to Segment an Email List’ – Web Marketing Today
The latest ‘Web Marketing Today’ blog post is titled “18 Ways to Segment an Email List”.
Pamella Neely says, “Segmenting an email list is a proven way to boost results. There are many ways to segment. If you want to branch out beyond the basics, you’ll find plenty of ideas here for new ways to group your subscribers. If you haven’t done any segmentation recently, this list will give you plenty of inspiration to get started.
- By opens. Some email marketers squeeze more results from their campaigns by re-mailing subscribers who didn’t open the first time. The results from this can vary widely, but travel and event companies tend to do well.
- Another way to segment via opens is to track who has or has not opened your last few messages. For example, you could send a special reward to highly engaged subscribers who have opened every one of the last three emails you’ve sent”.
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