Business-to-business marketing has long been integrated with the online marketing and marketers need to keep themselves briefed about how it is changing. Definition B2B marketing is marketing of products to businesses or other organizations for use in production of goods, for use in general business operations or for resale to other consumers, such as a wholesaler selling to a retailer. LinkedIn has published a video on ‘LinkedIn Presents the Future: B2B Marketing Edition’ to help marketers know what is ahead for them. We are embedding the video on IMNewsWatch for your convenience. LinkedIn... [...]

Audience matters in any form of marketing. And when it comes to Business-to-Business marketing which deals with marketing of products to businesses or other organizations for use in production of goods, for use in general business operations, a good subscriber base is crucial. Content Marketing Institute columnist Jeff Herrmann has shared three steps to help marketers analyse and understand their B2B audience. Herrmann says, “Today, smart marketers operate like niche media publishers, forgoing a massive but unresponsive email database in favor of a possibly smaller but more engaged audience. If... [...]

In 2017, b2b marketing has been boosted by marketing automation, content marketing, web personalisation, channel integration, social media and mobile. Talking about the future of b2b marketing in the 2018, Entrepreneur contributor Syed Balkhi has shared four trends that we will observe in the coming year. Balkhi says, “The new year is coming fast, and the best way to prepare — and stay ahead of your competitors — is to anticipate upcoming trends in B2B marketing. Just like the previous years, marketers will have to continue to deal with tangible growth and ROI pressures in 2018... [...]

Econsultancy has shared a list of list of 10 must-have B2B marketing tools to help marketers perform better at the B2B marketing initiatives. Chris Sheen says, “Whether you’re a marketing veteran, or are brand new to the game, keeping on top of the latest technologies and tools available is a tough ask. To illustrate the point, there were a whopping 5,381 ‘solutions’ in ChiefMartec’s  annual ‘supergraphic’ showing the global technology landscape. The 2018 version is due to be released soon – and *spoiler alert* – that number is only going to rise. When I was starting... [...]

Econsultancy is hosting a webinar on ‘Digital Transformation in the B2B Sector’ on Wednesday, October 25, 2017. The Econsultancy team says, “This webinar will highlight results from Econsultancy’s upcoming report, Digital Transformation in the B2B Sector. The live session will be hosted by Jeff Rajeck, Research Analyst, APAC at Econsultancy and co-hosted by Anol Bhattacharya, CEO at GetIT Comms and Antonia Edmunds, Watson Marketing Leader-Asia Pacific at IBM“. ‘Digital Transformation in the B2B Sector’ Webinar Econsultancy  [...]

Getting traffic to your B2B website is a challenge. But with right strategies you can tackle this challenge. A well-planned website that is ready to be optimized by search engines could be one of the ways to make search engines realize your presence on the web. Econsultancy columnist Jeff Rajeck has shared three tips to help B2B marketers generate more traffic to their sites. On how to deal with Google algorithm, Rajeck says, “There is little doubt that organic search, especially from Google, is one of the best ways for B2B marketers to drive traffic to their site. To make this happen, though,... [...]

Video is one of the most powerful and effective tools for marketing your products and services and to convert the prospects into customers. In B2B marketing segment too, video is optimally utilized. Econsultancy writer Lydia Cockerham has shared six examples of how the B2B marketers are using video. Cockerham says, “Here are six examples from B2B brands that are destroying the competition with social video, and the vital lessons they’ve learned from their B2C forerunners. 1. Embrace strong emotion: IBM Powerful, complex emotions have been proven to make social users engage and share... [...]

Lead generation is one of the major task every marketer wishes to accomplish. B2B marketers face several challenges while delivering leads. Econsultancy writer Jeff Rajeck has shared three tips for the B2B marketers to help them score more leads. Rajeck says, “Econsultancy recently held a Digital Intelligence Briefing in Singapore featuring B2B marketing specialist Anol Bhattacharya. Bhattacharya related his vast experience in generating leads online for some of the world’s largest B2B enterprises. Key points from his presentation are summarized below, but first we’d like to invite... [...]

Artificial Intelligence is adopted to make people’s ecommerce experience more enriching and making the business more fruitful for the sellers. Entrepreneur writer Doug Winter has published an article focusing three ways 3 ways artificial intelligence is upending the b2b sales experience. Winter says, “I see three main areas: 1. Process optimization. According to CSO Insights, 43 percent of enterprise sales reps miss quota. The main reason? Lack of efficient, organized sales processes. AI will make huge inroads in regards to optimizing the sales process, beginning with the onboarding... [...]

Personalization helps marketers provide a customized shopping experience based on their interests, buying behavior, demographics and psychographics. In B2B eCommerce too, personalization is the way marketers can influence and persuade more buyers and get more ROI from their business. Business.com writer John Barnett has shared eight benefits of web personalization for business owners in e-commerce. Barnett says, “Personalization is making use of collected data about web visitors to create relevant content that is customized and unique to each of them. This is why business-to-business (B2B)... [...]