Business 2 Community team is hosting a webinar on ‘Improving B2B Paid Marketing Campaign Effectiveness Through Pipeline Measurement’ on Thursday, August 9 at 2.00 pm ET. The B2C team says, “According to Gartner’s CMO Spend Survey, ROI of total marketing spend is at the top of CMO’s list. Gone are the days of just generating top of funnel leads with little insight into what happens after a lead becomes a prospect and then a customer. To improve lead quality, PPC campaigns should be measured beyond leads down to pipeline contribution. In this session, JD will show how you can... [...]
Archive for the 'B2B Marketing Tips' Category
Econsultancy team team is hosting a webinar on ‘GDPR for American marketers’ on Tuesday, July 24 at 12.00 pm EST. The Econsultancy team says, “GDPR is here and it’s creating chaos for companies around the globe. Find your way around new regulations and find out how they affect your US business by getting your questions answered during our live Q&A. The webinar will be hosted by: • Stefan Tornquist, VP Research at Econsultancy • Alan Chapell, Lead Attorney and President at Chapell Associates. Our experts will offer you a unique opportunity to discuss your concerns... [...]
Business-to-business marketing being a big domain encounters different types of challenges every now and then. Entrepreneur contributor Gavin Finn has shared the five challenges that the b2b sales team face and how you can fix them with marketing. Finn says, “Here are five specific challenges that today’s sales teams face and how alignment with their company’s marketing team can help them meet those challenges. 1. Communicating value Salespeople need to be experts at highlighting product features and benefits, but they often fail to communicate the value, which is equally, if not... [...]
Econsultancy team team is hosting a webinar on ‘Email Marketing’ on Thursday, July 19 at 2.00 pm ET. The Econsultancy team says, “Econsultancy’s Trends Webinar for July 2018 looks at some of the key trends around email practices, including key insights and benchmarks from our latest Email Census Survey 2018, considered the definitive piece of industry research in the email marketing space. Key points covered: Trends impacting email marketing Key steps to effective email marketing Best practice tips and case studies Understand the challenges organisations are facing in... [...]
Econsultancy team team is hosting a webinar on ‘Email Marketing’ on Thursday, July 19 at 2.00 pm ET. The Econsultancy team says, “Econsultancy’s Trends Webinar for July 2018 looks at some of the key trends around email practices, including key insights and benchmarks from our latest Email Census Survey 2018, considered the definitive piece of industry research in the email marketing space. Key points covered: Trends impacting email marketing Key steps to effective email marketing Best practice tips and case studies Understand the challenges organisations are facing in... [...]
Business 2 Community team is hosting a webinar on ‘Improving B2B Paid Marketing Campaign Effectiveness Through Pipeline Measurement’ on Thursday, August 9 at 2.00 pm ET. The B2C team says, “According to Gartner’s CMO Spend Survey, ROI of total marketing spend is at the top of CMO’s list. Gone are the days of just generating top of funnel leads with little insight into what happens after a lead becomes a prospect and then a customer. To improve lead quality, PPC campaigns should be measured beyond leads down to pipeline contribution. In this session, JD will show how you can... [...]
Search Engine Land columnist Todd Saunders has shared four Google AdWords remarketing campaigns that can strengthen B2B marketplace by converting leads and building brand. Saunders says, “We all spill milk once in a while, but most of it reaches the cereal bowl because we’ve learned to perfect the art of milk pouring as kids. But milk is expensive, so the last thing you want to do is to let it go to waste… just like your ad budget. Perfecting AdWords strategies takes testing, patience and practice to maximize the number of people who stay in your marketing funnel. Remarketing is one way... [...]
HubSpot columnist Meghan Keaney Anderson has shared 10 examples of effective B2B marketing content. Anderson says, “Many B2B marketers have seen B2C content at least once and asked, “Why do they get to have all the fun?” But the moments like the one we described above are the ones that remind us: B2B companies are just as passionate about their products as B2C companies are. And for every B2B product, there are even more B2B users out there looking for information, inspiration, and knowledge to provide them with solutions. The point? No marketing, including content, is uninteresting... [...]
There are several elements that influence the B2B (business-to-business) marketing. From social media to the online advertising B2B marketing has several factors that boost it. Entrepreneur contributor Santosh Kanekar has shared five B2B marketing trends that marketers shoud know. Kanekar says, “While the traditional B2B model was about targeting the B2B buyers and purchase managers, the reality is that today any B2B prospect employs younger managers who research online. Typically millennials, they are digital savvy and they look up the vendor’s digital assets to develop a clear picture... [...]
Marketing Week has published a report titled ‘The fundamentals of B2B digital transformation’. It offers advice on improving B2B marketing. The MW team says, “Digital Transformation is an often misappropriated term but understood correctly it can yield extraordinary results. Including interviews with senior leaders from British Gas, IBM, Fuji Xerox, Ogilvy APAC, Oracle Marketing Cloud and Salesforce and thousands of respondents to a survey, the report looks at the challenges that B2B companies face and how they have responded to digitally transform their business and boost their... [...]