The latest ‘Web Marketing Today’ blog post is titled “Understanding Google Authorship, Other Rich Snippets”.Kunle Campbell says, “You may have noticed that when you carry out a search on Google, some results tend to show only the page title, the page URL, and a short snippet — usually the meta description — from the page. Others, however, have something extra: rich snippets.All results from the examples above have had specific bits of their content marked-up by “micro-data” for search engines to display them on their results as “rich snippets” as well as the names of the... [...]

The latest post on ‘Mashable’ is titled “Pinterest Drives More Traffic to Publishers Than Twitter, LinkedIn, Reddit Combined”.Seth Fiegerman says, “When it comes to referral traffic from social networks, there’s Facebook and Pinterest — and then there’s everyone else.Facebook accounted for more than 10% of overall traffic to publishers in September, by far the most of any social network, according to data released Tuesday from Shareaholic, a social plugin service that collects data from 200,000 publishers reaching 250 million monthly unique visitors collectively“.... [...]

The latest ‘Econsultancy’ blog post is titled “Google’s five questions every business should address on mobile strategy”.Christopher Ratcliff says, “Google recently launched its new mobile playbook, replacing last year’s edition, in which it gives details on how marketers can improve their mobile strategy.Here we’ll take at a look at the key points that Google raises, mainly the five questions which it believes businesses need to ask themselves in relation to mobile marketing, and provide you with Econsultancy’s own research and understanding within”.... [...]

The latest ‘Aweber’ blog post is titled “Say Hello To The New And Improved Import Process!”.Matt Hui says, “Adding subscribers to AWeber has never been easier!If you have been on the fence about switching to AWeber, here is a little something that may give you that extra little push. How about an updated import process? If you are already an AWeber customer, keep reading because you are definitely going to love this!You provided feedback and we listened. The import process will allow you to easily import your subscribers in a clear and concise manner“. Say Hello To The New And Improved... [...]

The latest MOZ blog post is titled “A Field Guide to Moz Analytics”.Matthew Brown says, “Announcing Moz Analytics, the platform that enables marketers to track all their marketing data in one place”. A Field Guide to Moz Analytics MOZ Blog [...]

MarketingSherpa has released a case study titled “Email Marketing: Business voice system provider increases lead response rate by 100%”.Courtney Eckerle says, “Many email marketers feel plagued by the feeling that they’re leaving business on the table, but struggle with how exactly to reach those customers. So when business voice system ShoreTel switched email service providers, it decided it was the perfect opportunity to insert humor into its email series.See how ShoreTel inserted tongue firmly in cheek with its third and final email by using alligators in its email... [...]

The latest article on ‘The Forrester Blog’ is titled “Seven Steps To A Needs-Based Marketing Strategy”.Anthony Mullen says, “Brands deals with human needs and wants. Leo Burnett, the advertising executive, said: “The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams, and hopes.” Smart brands know not to initially focus on what they have to sell but rather on how it meets consumers’ needs. If you can address a strong consumer need, you will get those consumers to act. If you can get them to act, then you... [...]

The latest post on ‘Mashable’ is titled “4 Best Practices for Social Advertising”.Todd Wasserman says, “If a tree falls in the forest, it’s debatable that anyone hears it. When your ad fails on Facebook, though, there’s no confusion. It was a dud.A lack of interaction tells the tale. Clearly you paid good money to expose lots of people to this particular piece of content, but most gave it little mind.That doesn’t have to be the case. There are people who do nothing but study the performance of social advertising all day“. 4 Best Practices for Social... [...]

The latest ‘Econsultancy’ blog post is titled “Three reasons to bet on commenting for marketing ROI”.Ryan Sommer says, ““Don’t you think dreams and the internet are similar? They are both areas where the repressed conscious mind vents.”Paprika — 2006I recently watched a 2006 Japanese anime called Paprika where the quote above comes from. After it was recommended to me, I learned that Christopher Nolan has cited Paprika as an influence on his 2010 feature film, Inception…so to say it was a bit ahead of its time is probably an understatement.When... [...]

The latest article on  ‘Marketing Land’ is titled “Mayer: Yahoo Passes 800M Users & Has “Erased Two Years Of Traffic Declines””.Matt McGee says, “Global traffic to Yahoo properties hit a two-year high in September, surpassing levels that the company hasn’t seen since 2011.Yahoo CEO Marissa Mayer revealed the traffic stats during today’s Q3 earnings call, saying that Yahoo’s “product sprint and increased engagement effectively erased two years of traffic declines.”She shared two separate charts, one for global traffic to Yahoo properties (first... [...]