The latest article on the ‘The Future of Ink’ blog is titled “5 Quick and Easy Ways to Generate eBook Ideas″.Nina Amir says, “You know you need an ebook to boost your credibility and business, butyou don’t know where to start.You can’t even think of one idea that seems worthy of a whole book—even a short one.So, you just sit and stare at your computer screen. You watch as your competition produces not just one bestselling ebook but two or three…or more.And you wonder,“How the heck do they come up with all those great ideas?”Findingthe right idea for your business-boosting... [...]

The latest post on ‘Mashable’ is titled “Twitter Adds Scheduled Tweets for Advertisers Only”.Kurt Wagner says, “Twitter updated its advertising tools on Monday, enabling marketers to schedule and publish tweets directly from Twitter, the company announced in a blog post.Previously, advertisers had to use a third-party social media management tool like Hootsuite or SocialFlow to schedule a tweet. Now, it appears that any marketer using Twitter’s Ad Products can schedule and publish their own tweets up to one year in advance“. Twitter Adds Scheduled Tweets for Advertisers... [...]

The latest ‘Econsultancy’ blog post is titled “The effect of Gmail Tabs on email marketing”.Michael Linthorst says, “On May 29 this year, Gmail introduced the new tabbed layout. For many email marketers this was a major concern as this raised questions on the effectiveness and ROI of their email marketing activities.Would the introduction of this new layout affect their open rates? Does this mean email marketing just got a lot harder?Let’s have a look at what this means for email marketers”. The effect of Gmail Tabs on email marketing ‘Econsultancy’... [...]

The latest article on HubSpot blog is titled “6 Stupid Content Promotion Mistakes No Marketer Should Make”.Lisa Toner says, “We’ve all been there: You’ve created a piece of content — a blog, an ebook, a report, a video — with expectations of high volume traction … and then nothing happens.It sucks.You stare at your data, hitting refresh over and over again, while the awful feeling of failure”. 6 Stupid Content Promotion Mistakes No Marketer Should Make HubSpot [...]

The latest post on ‘Mashable’ is titled “How Social Data Changes Everything We Know About Marketing Strategies”.John Elkaim says, “The emergence of social media and the steady decline of mass media are the two biggest marketing stories of the decade. Both print circulation and TV viewership have been falling consistently since the turn of the century; TV viewership, for instance, is down almost 50%since 2002.In contrast, social media has reported massive gains since the early days of MySpace, with social media usage among U.S. adults increasing by 800% over the past eight... [...]

The latest ‘Econsultancy’ blog post is titled “Could chaos theory explain patterns of influence on social media?”.Nicolas Chabot says, “Since we started to work on mapping influence patterns, I have been wondering if we could find easy recognizable patterns in influence maps. If so, we could probably predict influence patterns and the secret of ROI optimisation would be eventually revealed to CMOs !!! Stimulating thought. The recent history of science showed that behind apparently unpredictable phenomena, patterns could in fact be identified.Further, similar... [...]

The latest ‘Entrepreneurs-Journey’ blog post is titled “Why Facebook Might Beat Google At The Online Advertising Game”.Yaro Starak says, “During the few years I was running CrankyAds, an advertising management tool for bloggers, I spent quite a bit of time researching the online advertising space.One of my primary goals for this research was to find a way to deal with two issues –Banner advertising sucks, and…There has to be a better way of doing online”. Why Facebook Might Beat Google At The Online Advertising Game Yaro Starak’s ‘Entrepreneurs-Journey’ Blog [...]

The latest article on HubSpot blog is titled “Don’t Want Your Face Plastered All Over Google? You Have a Few Options”.Corey Eridon says, “Last week, Google announced it’d be using users’ pictures (age 18+ only) in its advertisements, starting November 11, 2013.Great.Oh, and it’s not just your face — it’s also your name, reviews, recommendations, and endorsements”. Don’t Want Your Face Plastered All Over Google? You Have a Few Options HubSpot [...]

The latest MOZ blog post is titled “Ultimate Guide to Google Penalty Removal”.Lewis Sellers says, “A few months back, I wrote an article on Moz all about a penalty our web agency received for unnatural links pointing to our website. At first, this was a bit of a shock to the system, but since then, we’ve learned so much about Google’s webmaster guidelines and we’ve helped lots of companies get their businesses back on track and remove manual penalties associated with their websites”. Ultimate Guide to Google Penalty Removal MOZ Blog [...]

The latest post on ‘Mashable’ is titled “8 Innovative LinkedIn Marketing Campaigns”.Todd Wasserman says, “It is now conventional wisdom that any marketer worth her salt is actively marketing her brand on Facebook and Twitter. But LinkedIn?The buttoned-down social network may have more than 238 million users, but it’s not generally considered a hotbed of marketing experimentation. Perversely, that makes it a better destination for marketers — virgin territory where clever promotions can stand out. In many cases, LinkedIn has been eager to join in. The company’s... [...]