The latest ‘Econsultancy’ blog post is titled “SEO is D.E.A.D.”.Andrew Girdwood says, “Despite the danger of over simplification, I rather like the acronym D.E.A.D. as a reminder on how to approach modern, multi-signalled, SEO. It’s not really dead btw…Data has always been important for SEO. Even now when we’re in the Renaissance Age of SEO with suitable focus on engaging content, clever social ideas, linkbait and outreach there are still many reasons why SEO experts are also Excel experts”. SEO is D.E.A.D. ‘Econsultancy’ Blog [...]

The latest article on ‘MarketingProfs’ is titled “Email Open Rates and Click Rates Fell in 2Q13”.Ayaz Nanji says, “Email open rates decreased 8.3% in 2Q13 from 1Q13 levels, but increased 11.5% over the equivalent period in 2012, resulting in an overall average open rate of 28.5%, according to Epsilon‘s quarterly email trends and benchmark report.The average click rate in 2Q13 was 4.3%, down both quarter over quarter and year over year.However, the average non-bounce rate (the percentage of emails that were not returned as undelivered) remained strong at 96.1%”. Email... [...]

The latest article on HubSpot blog is titled “17 Marketing Terms You Were Too Embarrassed to Google (But Should Definitely Know)”.Maggie Hibma says, “As inbound marketers, it’s our job to keep up with the latest trends in our industry, news on our competitors, and the latest marketing jargon.But sometimes, every once in a while, a term or concept will eek by you. You might kind of know what it means, but not entirely”. 17 Marketing Terms You Were Too Embarrassed to Google (But Should Definitely Know) HubSpot [...]

Shawn Collins’ latest blog post is titled “Best Affiliate Marketing Blogs Nominations for 2013”.Collins Says, “Affiliate Summit wants to know which affiliate marketing blogs you think are the best.We will be compiling a list of the best affiliate marketing blogs through public nominations through October 31, 2013.After we’ve compiled the nominations, we’ll post those blogs and have a public vote to determine the winners over the month of November. We will then announce the results in December”. Best Affiliate Marketing Blogs Nominations for 2013 Shawn Collins’ Blog [...]

The latest MOZ blog post is titled “Inbound Recruiting: The Tactics You Already Know Make Hiring Easier and More Fun”.RobOusbey says, “As inbound marketers, it’s easy to think we don’t know the first thing about recruiting exceptional candidates to our companies. In reality, though, some of the best practices in hiring mirror the inbound tactics we use every day”. Inbound Recruiting: The Tactics You Already Know Make Hiring Easier and More Fun MOZ Blog [...]

The latest article on ‘Business 2 Community’ is titled “The Powerful Impact of Social Sharing & Content Marketing”.Matthew McKenzie says, “It’s de rigeur today for B2B marketers to sing the praises of social media. That’s a safe move — it’s a lot easier to catch flak for using too little social media in your campaigns rather than using too much.But how many marketers can pin down the impact of social media using hard numbers? Here’s some data to help you answer that very important question”. The Powerful Impact of Social Sharing & Content Marketing... [...]

The latest post on ‘Mashable’ is titled “6 Biggest Mistakes Brands Make on YouTube”.Nate Houghteling says, “In the beginning, YouTube was a playground for amateurs to post home movies, webcam confessionals and videos of cats chasing string. And it was good.As the platform grew up, a new breed of talent emerged to dominate the landscape. These YouTube “creators” — amateur filmmakers, beauty experts, armchair pundits and a thousand other flavors of self-made star — produced a unique type of content built specifically for YouTube and its audience. And it was awesome“.... [...]

The latest article on ‘MarketingProfs’ is titled “Four Things Marketers Should Know About the New General Solicitation Rules”.Joy Schoffler says, “For decades, private companies and investment firms have been forbidden from advertising that they are seeking investors. On September 23, however, one of the first provisions of the JOBS Act went into effect, lifting the 80-year-old ban on general solicitation of capital investments.Many believe the result could be a large increase in businesses’ marketing and advertising their private securities offerings. Marketers should therefore... [...]

The latest article on  ‘Marketing Land’ is titled “Bring Life To Your Email Campaigns: 5 Tips For Live Email Content”.Angie Zener says, “To get the biggest bang for your marketing buck, invest in channels that consumers prefer most. While email marketing is often neglected in the face of trendier marketing channels, consumers still heavily rely on it. A recent study by the Economist Intelligence Unit found that consumers ranked email as the most important channel for both pre-purchase and post-purchase information.So how can you spice up this tried and true... [...]

The latest article on ‘Business 2 Community’ is titled “The Top Ways to Influence Local SEO Rankings in 2013”.Sarah Beth Wiltse says, “Have you seen the results of Moz’s most recent report on local search ranking factors yet? This study offers insight into the ranking factors that most affect the successes and failures of local search. Both the surprising and unsurprising aspects of the results can help local SEOs to prepare for the months ahead”. The Top Ways to Influence Local SEO Rankings in 2013 Business2Community.com [...]