The latest article on Business Insider is titled “Yahoo Still Doesn’t Have Any Revenue Growth”.Jay Yarow says, “Yahoo’s earnings are once again lacking any revenue growth. As you can see in this chart, revenue was down 1% on a year-over-year basis this quarter.On the company’s earnings call, CEO Marissa Mayer said the company has a plan to fix this problem. Yahoo is trying to improve its products, which will bring traffic, which will bring advertisers, which will bring revenue, says Mayer”. Mayer: Yahoo Passes 800M Users & Has “Yahoo Still... [...]
Archive for the 'Internet Marketing Blogs' Category
The latest article on ‘Business 2 Community’ is titled “The Powerful Impact of Social Sharing & Content Marketing”.Matthew McKenzie says, “It’s de rigeur today for B2B marketers to sing the praises of social media. That’s a safe move — it’s a lot easier to catch flak for using too little social media in your campaigns rather than using too much.But how many marketers can pin down the impact of social media using hard numbers? Here’s some data to help you answer that very important question.The following infographic, based largely on results from the Demand... [...]
The latest post on ‘Mashable’ is titled “Get Ready for More ‘Interest-Based’ Facebook Ads in Your News Feed”.Todd Wasserman says, “Facebook tweaked its Custom Audiences feature on Tuesday to let businesses target consumers who have visited their websites or downloaded their mobile apps.For instance, the feature, which will roll out in the coming months, will let a bike shop target a News Feed ad of someone who has gone on the company’s website and started to assemble a bike. The ad can encourage the consumer to continue. In another example, the maker of a mobile... [...]
The latest ‘Econsultancy’ blog post is titled “Optimising search user journey to conversion for multinational SEO”.Chris Liversidge says, “Modern SEO embraces the user journey more than ever before, but it is when we look at multinational businesses that we see the greatest SEO opportunity for performance around today“. Optimising search user journey to conversion for multinational SEO ‘Econsultancy’ Blog [...]
The latest article on ‘MarketingProfs’ is titled “Five Best-Practices to Increase Registration Conversion”.Bill Powenka says, “A thriving B2B website requires the coming together of many elements to deliver an exceptional experience for your site visitors, leading them down the path you want them to take. For many organizations, that path leads to converting highly qualified visitors to prospects or, better yet, customers.A critical consideration in the lead conversion process is the registration system, which acts as the point of entry into your marketing funnel—when the anonymous... [...]
The latest article on ‘MarketingProfs’ is titled “The Opt-Out Email List: To Send or Not to Send?”.Karen Talavera says, “Many email marketers have the best of intentions when obtaining clear permission from people they want to email to, but their inexperience or reluctance with getting a program started can cause both permission and data to age.But there’s a more serious aspect of this problem in which permission is not simply lax or questionable but ignored altogether. Hence our conundrum for this month.How can this be? Many consider email to be a permission-obligatory marketing... [...]
Shawn Collins’ latest blog post is titled “Apply for a Scholarship to Affiliate Summit West 2014”.Collins Says, “Need help getting yourself to Affiliate Summit West 2014? We will be sponsoring up to fifty Affiliate Summit Pay it Forward Scholarships for affiliates to attend the conference for the first time.The goal of the scholarships is to make the education and networking experience of Affiliate Summit available to affiliates who might not otherwise be able to attend.Each recipient of the Affiliate Summit Pay It Forward Scholarships will be awarded one VIP Pass (a $1,249 value)... [...]
The latest article on ‘Business 2 Community’ is titled “Social Marketing Strategy: The Big Picture”.Austin Fracchia says, “Social marketing has become one of the most important, yet often misunderstood, concepts in advertising over the past five years. The promises of social marketing are great, and various companies and small businesses have demonstrated the possible benefits of paid and unpaid marketing through sites such as Facebook, Twitter, Youtube, Pintrest, and more. In some ways, social marketing has become a holy grail for major corporations and small local businesses... [...]
Rosalind Gardner’s latest blog post is titled “The Surprising Secret To Making FB EdgeRank Work For Users Or Brands”.Gardner says, “EdgeRank is Facebook’s clever algorithm that decides what content you will see based on your actions and the actions of others. To a certain degree, you can control your FB contents and newsfeeds as they pertain to you. If you are a business trying to build Brand Recognition, you also have influence over how well your hard earned money works for you by understanding EdgeRank and how it functions”. The Surprising Secret To Making FB EdgeRank Work For... [...]
Denise Wakeman’s latest blog post is titled “Ten Visibility Tips for Google Plus [#infographic]”.Wakeman says, “You joined Google+ because everyone is telling you what an amazing platform it is tomake an impact, to stand out and be recognized for the authorityy you have (or are building) in your field of expertise.So you’ve filled out your profile and are rocking a killer cover photo, now what? Google+ will suggest people for you to follow, maybe you added some, joined a few communities, and started posting links to your blog. Is it working? Are you getting people to notice you?”.... [...]