The latest article on  ‘Marketing Land’ is titled “180 Days With Google Glass: Hits, Misses & What Marketers Need to Know”.Matt McGee says, “Six months ago today, I hopped an early morning flight to San Francisco and headed to Google’s campus to become a Google Glass Explorer.I arrived more with a sense of curiosity than enthusiasm, and had even emailed Danny Sullivan — my boss and Marketing Land’s Founding Editor — a week or two earlier to say, you know, I wasn’t really thrilled about getting Glass and wasn’t sure I wanted to be the guinea pig... [...]

Shawn Collins’ latest blog post is titled “Preferred Methods of Communication to Affiliates in 2013”.Collins Says, “Affiliates were asked “What is your preferred method for finding out information from an affiliate manager?” for the 2013 Affiliate Summit AffStat Report.The most popular response, with 56.3%, was email from an affiliate network.This was followed by mass email from the affiliate manager (17.1%), blog or company website (11.4%), Twitter (1.9%), Facebook (1.3%), and video (1.3%)”.Preferred Methods of Communication to Affiliates in 2013Shawn Collins’ Blog [...]

The latest article on ‘MarketingProfs’ is titled “Video in Marketing Emails: Trends and Benchmarks”.Ayaz Nanji says, “Only a quarter of marketers include videos in their email campaigns, though that proportion is likely to change in the near future, according to a recent study by Email Monks.Of the markers surveyed who are not using video in their email campaigns, 25% say they are “very likely” to do so soon and 55% say they are “somewhat likely.” Just 20% say they have no plans to include video in future campaigns”.Video in Marketing Emails: Trends... [...]

The latest article on  ‘Marketing Land’ is titled “Abandoning Third-Party Cookies? What Gives, Google?”.James Green says, “It’s been reported that Google is working on its own online identifier system, called AdID, which could replace the third-party cookies used by marketers to track people’s online behavior, better targeting their advertising efforts”.Abandoning Third-Party Cookies? What Gives, Google?Marketing Land [...]

The latest article on HubSpot blog is titled “Google AdWords’ New Ad Rank Formula: What You Need to Know”.Larry Kim says, “In late October, Google quietly announced a change to its Ad Rank algorithm that represents a huge shift in the way it evaluates and ranks paid search ads.What’s going on? Why would Google make this change? And how will it affect the typical small business advertiser? Let’s take a closer look”.Google AdWords’ New Ad Rank Formula: What You Need to KnowHubSpot [...]

The latest post on ‘Mashable’ is titled “Study: Only 55% of Marketers Satisfied With Twitter”.Seth Fiegerman says, “Twitter has succeeded in attracting marketers to the social network, but it still has a lot of work left to appease marketers as it prepares to become a public company.The majority of large marketers (60%) now use Twitter for various business objectives, putting it ahead of competitors like LinkedIn and YouTube and second only to Facebook, according to a survey of 395 marketers in the United States, the UK and Canada by Forrester Research. Another 18% of marketers... [...]

The latest ‘Econsultancy’ blog post is titled “A look at Facebook Interests, and what this data can do for marketers”.Matthew Kates says, “Facebook provides an unparalleled amount of real-time, accurate user data. With Facebook, marketers can be flies on the wall, quietly and unobtrusively gaining insight into their consumers by observing the details they share about their lives.It is the world’s largest unfiltered focus group for brands to listen to, and it’s arguably the richest CRM database for marketers to take advantage of.Consumers provide large amounts... [...]

An interesting site is critical to keeping users for longer visits. Interactive content is a key way to keep visitor attention longer. Let WP Notes adds interaction to your site.Suppose your site offers visitors:Helpful, clickable tipsIntriguing questions for them to answer with a clickSpecial discounts that are clickableAny of these increase engagement and time on site. As a result, your sales should increase, too.With Let WP Notes improve your site, you can do any of these, or all of them. This simple plugin helps you build interactive content that you can place in any widget area your... [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Making Contact: How You Deliver Your Content Matters″.Baer says, “If you are reading this blog post, you probably already know that content can be a valuable tool for attracting and retaining great customers. In fact, you may already be dedicating the time and resources it takes to create high-impact content that’s not only designed to resonate with your target audience, but that’s also inherently”.Making Contact: How You Deliver Your Content MattersJay Baer’s ‘Convince & Convert’ Blog [...]

The latest MOZ blog post is titled “Be the Result that Google Wants to Rank”.Kristina Kledzik says, “As SEOs, we spend most of our time trying to figure out Google’s algorithms so we can rank well. Google, on the other hand, is trying to tweak its algorithms so searchers find the best sites. Rather than trying to optimize for the enigma that is Google, why don’t we just make our sites the best results, so Google will have to rank us well?”.Be the Result that Google Wants to RankMOZ Blog [...]