‘Be the Result that Google Wants to Rank’ – MOZ Blog
The latest MOZ blog post is titled “Be the Result that Google Wants to Rank”.
Kristina Kledzik says, “As SEOs, we spend most of our time trying to figure out Google’s algorithms so we can rank well. Google, on the other hand, is trying to tweak its algorithms so searchers find the best sites. Rather than trying to optimize for the enigma that is Google, why don’t we just make our sites the best results, so Google will have to rank us well?”.
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