The latest article on  ‘Marketing Land’ is titled “The Ultimate Holiday Prep List: 28 Things Every Marketer Should Do For Holiday”.Vic Drabicky says, “All right, so maybe that title is a little arrogant. After all, there are a million holiday list articles this time of year, ranging from “Top 10” lists to “Survival Guides” and everything in between. So, why read this one? Well, this one is different (read: hopefully interesting and helpful).This article doesn’t take the “execute this strategy” approach, and it doesn’t take the “I bet you forgot... [...]

The latest post on ‘Mashable’ is titled “8 Reasons Twitter Still Lags Behind Facebook”.Zoe Fox says, “Twitter‘s much-anticipated public offering is the most buzzed-about tech IPO since Facebook‘s last May. But Twitter has not reached Facebook’s level of influence just yet.In 2013 so far, Facebook’s revenue tops $5.3 billion. Twitter, in turn, generated $422 million. When it comes to active monthly users, Facebook’s base of almost 1.2 billion trounces Twitter’s 232 million“.8 Reasons Twitter Still Lags Behind FacebookMashable.com [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “2 Simple But Brilliant Content Marketing Examples from the Great White North″.Baer says, “Last week was big for me, as I finally met Taxi Mike in person. I first found Taxi Mike and his content marketing prowess 3+ years ago, and he was the original inspiration for my best-selling book, Youtility. But I’d never met the man until this week, when I returned to beautiful Banff, Alberta to”.2 Simple But Brilliant Content Marketing Examples from the Great White NorthJay Baer’s ‘Convince & Convert’ Blog [...]

MarketingSherpa has published an article titled “Integrating email and search marketing tactics”.Daniel Burstein says, “You are busy! You might even think you’re too busy to read about this week’s chart.But, what if you could kill two birds with one stone? This week, those birds are search and email marketing. So, knock out a few deliverables with that rock and then dig in to see which SEO tactics your peers are prioritizing”.Integrating email and search marketing tacticsMarketingSherpa [...]

The latest article on HubSpot blog is titled “A Blog Post to Help You Write Blog Posts “.Shannon Johnson says, “You know what would be cool?Having a magic genie write a steady stream of high quality blog posts for you that drive tons of traffic and leads.Okay. Yeah. We all know that would be nice.But since that’s not really a possibility, the next best thing is a template that can walk you through all the steps necessary to write a solid blog post — with as few headaches as possible — almost as if a genie was there guiding you all along the way”.A... [...]

The latest ‘Econsultancy’ blog post is titled “Three requirements to extract value from a web analytics tool”.Peter O’Neill says, “The value in web analytics comes not from the tool but from using the data it provides.Web analytics can be an amazing driver of business performance when it’s supplying insights that are used to inform business actions. For this, you need more than the technology, you need the people and the processes as well.Let’s narrow our focus though to just the web analytics tool, whether a (technically) free solution such as Google... [...]

The latest article on ‘MarketingProfs’ is titled “Five Ways to Give Your PPC Advertising an Extreme Makeover”.Verónica Maria Jarski says, “Small businesses with a Google AdWords account are flushing away, on average, 25% of their pay-per-click (PPC) marketing budget because of easily fixable managerial and strategic errors.That finding is highlighted in a recent study by the search software provider WordStream, which reviewed the PPC activities of 500 small and midsize business (SMBs).The company graded those SMBs on various PPC tasks, including account activity, ad relevancy, keyword... [...]

The latest MOZ blog post is titled “The One Thing I Would Change as the CEO of Moz”.Wil Reynolds says, “What many of you might not know is that this CEO Swap scared me. It didn’t scare me because I would have a hard time letting go, and not because I would be allowing Rand to view every little thing about my life with no filter by managing my inbox and experiencing everything that I experience everyday. What scared me the most was that I wouldn’t add value to Moz. Let’s be honest: Moz is two times the size of SEER, has more money in the bank, and has more senior leadership.... [...]

The latest ‘Econsultancy’ blog post is titled “Nine upselling lessons we can learn from domain registrars”.Dave Gowans says, “In the cut-throat world of domains, upselling has become the key to profits. With razor-thin margins on popular .com sales, the registrars have been forced to aggressively upsell additional domains and services such as hosting.Despite the annoyance to regular domain buyers, these sites are an excellent case study in effective upselling.Upselling can be a massive source of additional income and a huge boost to revenue for any business”.Nine... [...]

The latest MOZ blog post is titled “Using Google+ to Appear in the Top Results Every Time – Whiteboard Friday”.Rand Fishkin says, “Google’s search results are showing a strong bias toward content that has been shared or +1’d by people you follow on Google+. In today’s special Halloween edition of Whiteboard Friday, Rand shows you examples of this bias, and explains just what is going on”.Using Google+ to Appear in the Top Results Every Time – Whiteboard FridayMOZ Blog [...]