The latest post on ‘Mashable’ is titled “Marketers Are Putting Their Money and Confidence in Social Media”.Sara Roncero-Menendez says, “Business to business (B2B) marketers are utilizing content marketing strategies more and more in the digital age to promote their brands. They’re becoming confident in creating content supported by the brand, such as magazines, books, articles, how-to guides and more.Social media sites facilitate the spread of this content by allowing customers to share information with other potential customers“.Marketers Are Putting Their Money... [...]

The latest post on ‘Mashable’ is titled “Google Mystery Barge Is … A Store for Secrets?”.Chris Taylor says, “Remember the strange Google-owned barge parked just off Treasure Island, matched by a counterpart in Portland, Maine? The one CNET uncovered last Friday, and suggested might be Google’s patented floating data center? The mystery that made it as far as a Daily Showsegment?Well, San Francisco TV station KPIX says it’s solved the case. The barges contain Google’s answer to Apple stores, only much more exclusive — and run by the company’s... [...]

The latest ‘Entrepreneurs-Journey’ blog post is titled “Buying A Business Instead Of Starting One, Split Testing For Sales Conversion, User Experience Design, Ad Buys For Traffic And More!”.Yaro says, “If you ever wanted to join in with me and a friend as we talk about business and technology, and just listen to our conversation, this podcast is a pretty good representation of what happens.Walter and I jump around from topic to topic in this episode, but I have to say it’s all”.Buying A Business Instead Of Starting One, Split Testing For Sales Conversion, User... [...]

The latest ‘Econsultancy’ blog post is titled “Our blog now exceeds 1m monthly page views, but does it generate ROI?”.Chris Lake says, “Hearty congratulations are in order in light of a big milestone that the Econsultancy blog team has reached, having for the first time surpassed 1m page impressions in a calendar month. Not bad for a niche B2B publishing operation!That said, we don’t create content simply to generate page views. The blog team contributes so much more to our business. I shall explain why.A recent study found that only about a third of Fortune... [...]

The latest post on ‘Mashable’ is titled “New Algorithm Assesses the Quality of Wikipedia Articles”.MIT Technology Review team says, “An algorithm that assesses the quality of Wikipedia articles could reassure visitors and help focus editors on entries that need improving, according to the computer scientists who developed it.The result is many high-quality articles on a huge range of topics in more than 200 languages. But there are also articles of poor quality and dubious veracity.This raises an important question for visitors to the site: how reliable is a given article... [...]

On the ‘MarketingProfs’ website, Verónica Maria Jarski says, “Recently, Oracle announced its acquisition of Compendium, a content marketing software provider—an indication of just how desirable content marketing software has become.In light of the acquisition, Kapost created the following infographic, which illustrates the technological advancements that have led to content marketing software’s growth.The infographic includes milestones in connectivity, social media, and marketing automation.One such milestone was in 1993, when MTV, IMBD, and The Tech (MIT’s campus newspaper)... [...]

The latest ‘Econsultancy’ blog post is filed with funny items found on the internet. They are taking a break from their serious work.Ben Davis, from Econsultancy, says, “It’s been a week already, so here’s the latest Econsultancy round-up of internet slacker sub-culture.“The Editorial Team spends a fortune on salted peanuts to eat whilst finding this stuff, so I hope you will do the right thing and send us thousands of pounds cash in the post, as scant reward for our efforts”.10 happy interweb things we’ve delighted in this week‘Econsultancy’... [...]

The latest article on  ‘Marketing Land’ is titled “Study: Instagram Is The Fastest Growing Social Network, Top Brand Engagement Up 350% Since Last Year”.Greg Finn says, “Instagram is the fastest growing social network with 150 million users and 40 million photos being uploaded each day according to social analytics company Simply Measured.  A new report from Simply Measured shows that brand engagement and interaction is also thriving on the photo-based social network with 71% of top brands now participating. Brand adoption of Instagram is now rivaling Google+ and... [...]

The latest article on ‘MarketingProfs’ is titled “Facebook Top Social Login Choice on Websites, Google Gaining”.Ayaz Nanji says, “Among social login options on websites—the ability to register and log in using an existing social network or email identity—Facebook is the top choice with US consumers, according to a recent report by Janrain.The analysis of data from Janrain’s user management platform found Facebook identities accounted for 45% of all social logins on websites in the third quarter of 2013. That was a slight dip in share compared with the second quarter of... [...]

The latest article on Business Insider is titled “Twitter Just Told Everyone How It’s Thinking About The Future Of Real-Time Bidding”.Aaron Taube says, “The director of Twitter’s advertising products team has given the world a glimpse into how the company’s future business plans could include real-time bidding, the process by which publishers sell ad slots to marketers via the sort of automatic trading done on Wall Street.In a post for Medium titled “Demystifying Programmatic Marketing and RTB,” Twitter director of product Ameet Ranadive explains... [...]