The latest ‘Econsultancy’ blog post is titled “Accenture: customer experience should be the focus of modern marketing”. David Moth says, “One of the key tenets of our Modern Marketing Manifesto is that improving the customer experience must be the relentless focus of modern marketing. It states that the customer experience is about “customer centricity as evidenced by the service or product that we deliver across channels. It is about respecting the power and importance of great design”. Digital technologies present a great opportunity for businesses to create... [...]

The latest ‘Aweber’ blog post is titled “How To Flip Criticism Of Your Product On Its Head”. Crystal Gouldey says, “AWard-winning, top-performing ads provide an awful lot of inspiration for business growth, whether you’re a newbie or a seasoned marketer. Gleaning information from the very best takes quite a lot of research, but since we already planned to do this for our own purposes, we put together a four-part series breaking down what exactly made each of these highly lauded ads work“. How To Flip Criticism Of Your Product On Its Head Aweber Blog  [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “How to Win at Content by Targeting a Niche″. Baer says, “Paradoxically, the more information sources available to the consumer, the more niche-focused content creators must become and the more successful they’ll be. Even in a world with 52 billion indexed web pages in Google’s database, unique content opportunities exist. You, as a marketer, have to find and exploit these content holes in your marketplace. Tractor”. How to Win at Content by Targeting a Niche Jay Baer’s ‘Convince & Convert’ Blog  [...]

The latest MOZ blog post is titled “Forget Google’s Games – Make Social a Primary Traffic Source”. Simon Penson says, “For most business owners social is a toy. The marketing equivalent of that friend we all have outside our professional lives that you just don’t talk to your work colleagues about. Even though they are really the life and soul of the party”. Forget Google’s Games – Make Social a Primary Traffic Source MOZ Blog  [...]

MarketingSherpa has released a case study titled “Email Marketing: BustedTees’ personalized send times increase email revenue 8%”. Courtney Eckerle says, “A leading Internet-based T-shirt brand, BustedTees has customers scattered all over the world in the United States, Europe and Asia. In spite of its global audience, it was only sending a daily email at one time every day. See how it implemented personalized send times for its users, resulting in an 11% increase in clickthrough rate and an email revenue increase of 8.2%”. Email Marketing: BustedTees’ personalized... [...]

The latest post on ‘Mashable’ is titled “Facebook Ad Images Are Getting Bigger”. Kurt Wagner says, “You may begin to notice the ads on your Facebook News Feed with more frequency, but not necessarily because they are becoming more prevalent. Beginning Tuesday, Facebook ads will feature larger photos to go along with an ad’s text and, in some cases, an image will be 3.5 times the size of old ad images, says a Facebook spokesperson“. Facebook Ad Images Are Getting Bigger Mashable.com  [...]

The latest ‘Econsultancy’ blog post is titled “Businesses are more likely to outsource display than PPC or social: report”. David Moth says, “Only a third of businesses (32%) manage their display advertising exclusively in-house, compared to 44% for paid search and 52% for social. The data comes from a new Econsultancy and Adobe report that focuses on the use of paid-for digital channels, namely paid search, display advertising and social. For many companies, the buying of these media is been owned and managed by different parts of the business with responsibility... [...]

The latest article on ‘Business 2 Community’ is titled “How To Measure the Effectiveness Of Your B2B Online Marketing Program”. Tim Asimos says, “Measuring the effectiveness of your B2B online marketing program is essential. All of your inbound marketing and lead generation efforts—your website, blog, landing pages, SEO, social media and email marketing—should be continually measured, analyzed and fine-tuned. John Wanamaker, the 19th century retailer and a pioneer in marketing, once family quipped, “I know that half of my advertising doesn’t work. The problem is, I... [...]

The latest article on HubSpot blog is titled “How to Embed a Google+ Post [Quick Tip]”. Pamela Vaughan says, “First, there were embedded tweets. Then we had embeddable Pinterest content. And recently, we caught wind of embedded Facebook posts. Well guess what we have now, folks … Google+ Embedded Posts! That’s right! Yesterday, Google announced the ability to embed posts from Google+ to your”. How to Embed a Google+ Post [Quick Tip] HubSpot  [...]

The latest post on ‘Mashable’ is titled “Transform Any Website Into Your Design Playground”. Adario Strange says, “As the worlds of desktop and mobile content continue to overlap, a new kind of website has emerged: responsive web design, a dynamic that automatically transforms a site’s layout depending on your screen size or device. A new online service hopes to take this trend to the next level by allowing anyone to easily modify favorite online destinations into elaborately customized websites“. Transform Any Website Into Your Design Playground Mashable.com  [...]