The latest article on the ‘The Future of Ink’ blog is titled “Use Effective Storytelling to Cut Through the Noise [#Infographic]″.Denise Wakeman says, “Whether it’s Business to Business (B2B) or Business to Consumer (B2C), you need to cut through the noise with your content to get the attention of your audience. What helps your content get attention and stand out?Storytelling.A simple answer, but not necessarily easy to do, right?Courtesy ofLookBookHQ, the infographic below reveals 5 ways to make sure your storytelling is fast, easy and effective“.Use Effective Storytelling to... [...]

The latest post on ‘Mashable’ is titled “Instagram Plans to Introduce Ads Within the Next Year”.Seth Fiegerman says, “Enjoy your ad-free Instagram feed while you can: Instagram plans to introduce ads in the next year, according to a new report.The Wall Street Journal spoke with Emily White, Instagram’s director of business operations, who revealed that the photo and video-sharing service is laying the groundwork to begin selling ads within the year. “We want to make money in the long term, but we don’t have any short-term pressure,” she said“.Instagram... [...]

The latest ‘Econsultancy’ blog post is titled “10 useful custom Google Analytics reports and dashboards for publishers”.Graham Charlton says, “This post presents 10 shortcuts to Google Analytics reports and dashboards for publishers, bloggers and content marketers.I’ve compiled these from various sources, but I’m sure there’ll be some more useful reports out there, so please share them in the comments…If you are logged into your Google Analytics, just click the download links, and the reports and dashboards can be saved to your acount”.10... [...]

The latest article on Business Insider is titled “Facebook Wants Creative Control Over Its Upcoming Autoplay Video Ads — And Some Clients Don’t Like It”.Jim Edwards says, “Facebook wants creative control over the first set of autoplay video ads that will run in your news feed, according to Ad Age. That has some clients balking.It’s hard enough to get clients to approve creative for ads — the agency’s chief creative directors have to sign off on their teams’ work first, and then the client has to sign off — so adding an extra layer of approvals... [...]

The latest post on ‘Mashable’ is titled “Amazon: No Plans for a Free Smartphone”.Brian Anthony Hernandez says, “Instagram now has 150 million monthly active users with more than 60% of them residing outside of the United States. At last tally in June, the app had 130 million monthly active users. In February, the company reached the 100 million monthly active-users milestone.“Whether it’s documenting protests in Egypt, sharing the trip of a lifetime across the United States or snapping #petselfiez, this community continues to surprise us every day with your creativity,... [...]

The latest post on ‘Mashable’ is titled “Google+ Introduces Embedded Posts”.Adario Strange says, “On the eve of one the biggest smartphone rollouts of the year from Apple, attention turned to the possible launch of a new smartphone from another tech heavyweight: Amazon. In a reportposted last Friday, former Wall Street Journal reporter Jessica Lessin cited a source that claimed Amazon was considering offering a smartphone to consumers for free.However, in a rare break from the company’s usual silence on such rumors, Amazon has stepped forward to deny the claims made... [...]

The latest ‘Econsultancy’ blog post is titled “Instagram: nine different ways to market your brand”.David Moth says, “Photo-sharing app Instagram has long since left its hipster roots behind and is now a social network for the masses, which inevitably means that marketers are looking at ways to exploit its popularity.According to the platform’s own statistics, Instagram’s 130 million active users share 45 million photos every day so there’s plenty of opportunity to gain brand exposure.We’ve previously looked at nine brands making good use of Instagram and four... [...]

The latest article on ‘MarketingProfs’ is titled “Why People Share on Social Media”.Ayaz Nanji says, “The most common reason people post on social media is “to share interesting things” (61%), according to a recent report from Ipsos.The next most popular motivation is to “to share important things” (43%), followed by “to share funny things” (43%).Other common reasons for sharing online are “to let others know what I believe in and who I really am” (39%); “to recommend a product, service, movie, book, etc.” (30%); “to... [...]

The latest article on HubSpot blog is titled “How to Build a Perfect B2B Product Page”.Meghan Keaney Anderson says, “There are a number of good resources out there on how to build effective ecommerce product pages. These product pages tend to be short, highly visual, and optimized for quick purchases — a style that matches the typical behavior of a B2C consumer.B2B purchase decisions, on the other hand”.How to Build a Perfect B2B Product PageHubSpot [...]

The latest MOZ blog post is titled “Don’t Take Your Brand Too Seriously”.Rob Toledo says, “Humor can be an incredibly effective tool for your branding efforts, but there’s some risk involved. With lots of helpful examples of approaches that worked and some that completely failed, this post shows you how to find the right strategy for you”.Don’t Take Your Brand Too SeriouslyMOZ Blog [...]