The latest article on ‘The Forrester Blog’ is titled “What’s Next for Digital Customer Experience Tools?”. Anjali Yakkundi says, “Many enterprises we’ve spoken with have discovered that great digital customer experiences matter to their customers and, ultimately, have tangible bottom-line benefits. If you’re involved in delivering and executing great digital customer experiences, you’ll want to access Forrester’s new TechRadar report that digs into the diverse, rapidly evolving technology ecosystem that supports this strategic business imperative. My colleague David... [...]

The latest article on HubSpot blog is titled “How to Get More Insight Into Your Encrypted Keyword Traffic”. Frank Iska says, “Marketers today are spoiled. Admit it! Think of all the amazing technology and tools we have at our fingertips to slice and dice our online marketing performance a hundred different ways that marketers 20 years ago never even dreamed would be reality. But when something we’ve relied on that’s made”. How to Get More Insight Into Your Encrypted Keyword Traffic HubSpot  [...]

The latest article on ‘Business 2 Community’ is titled “6 Visual Content Trends from Content Marketing World”. Sarah Skerik says, “If anyone in the Content Marketing World session featuring Todd Wheatland titled “Visual Content Marketing Strategies You Probably Aren’t Using and Should,” had any doubts about the importance of visuals in a content strategy, it’s very safe to say that their doubts were allayed. Incorporating visuals into campaigns is no longer an option for marketers, it’s an imperative”. 6 Visual Content Trends from Content Marketing World Business2Community.com  [...]

The latest ‘Econsultancy’ blog post is titled “The one thing that all marketing is about”. Jason Thibeault says, “You probably practice a lot of different types of marketing (or you would like to). But what if it didn’t matter? What if, deep down, all marketing was really the same, driving towards a singular objective: establishing relationships. The problem is, in our ever-shifting digital world, people have different relationship needs. Some want information, others want engagement. And when you deliver the right content to the right person based on their... [...]

The latest ‘Web Marketing Today’ blog post is titled “How to Build a Profitable Website; 2 Case Studies”. Andy Curry says, “Far too many businesses put up a website thinking it will automatically generate customers. It is a “build it and they will come” mentality. But there are many factors that make a website profitable or not. First, if nobody sees your website, then you won’t generate any income from it — period. It won’t matter how pretty it is, how low the prices are, or how unique the merchandise is. It will fail. So before you build a website, it’s imperative you understand... [...]

The latest article on  ‘Marketing Land’ is titled “Beyond SEO: All Smart Online Marketing Is Optimized”. Brian Clark says, “Imagine that search engines didn’t exist. Would “optimizing” your content still matter for online marketing purposes? The job of any smart marketer is to enter a conversation that’s already taking place in the mind of the prospect and channel the existing desire for solutions and benefits to a specific product or service. The key to intimately understanding that conversation is to first understand how the people you want to reach think,... [...]

If you consult with offline businesses that want to create an online presence or if you are looking to build an online site for yourself, Nano Theme by Maghfur El-Amin and Ridwan Arifandi could be just what you need. It is powerful and flexible, full of features that meet offline needs and other features for online businesses.: ■ Builds a mobile site + desktop site, or a responsive site that handles any screen size ■ Builds custom forms and tabs for your site ■ Verified to work with AWebetr, GetResponse and MailChimp ■ Supports Google Maps ■ Photo, Video, contact form Slider. Mix... [...]

The latest article on HubSpot blog is titled “How to Get In My Inbox: Confessions of an Email Unsubscribe Addict”. Alexis Watt says, “Hi, my name is Alexis and I am a recovering email subscriber addict. If you’ve ever sold anything online, I have probably received your email. During the worst of it I was getting over 100 promotional emails a day. I would sign up for anything and everything. Free samples? I’m in”. How to Get In My Inbox: Confessions of an Email Unsubscribe Addict HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “How to make website scraping easy”. Robert Durkin says, “September is here again and the kids are back to school. We thought we’d also go ‘back to basics’ and explain how retailers can simplify their data extraction process. Web scraping is a way of extracting data from websites. Rich data extraction ensures that the most comprehensive product information is extracted from the retailer’s ecommerce site. This ensures that the data remains accurate and up-to-date and leaves less room for error”. How... [...]

The latest post on ‘Mashable’ is titled “Google Outlines Anti-Piracy Tactics in Comprehensive Report”. Fran Berkman says, “Pirates be warned, Google is out to get you. The Internet giant took a proactive step in the battle against online piracy Tuesday by releasing a 26-page report titled “How Google Fights Piracy.” Google announced this release through apost on its public policy blog, which summarized “highlights” of the report“. Google Outlines Anti-Piracy Tactics in Comprehensive Report Mashable.com  [...]