The latest ‘Econsultancy’ blog post is titled “Social video: you don’t have to ‘go viral’ to make an impact”. Luke Gaydon says, “When it comes to talking social video, the buzzword on most people’s lips is usually ‘viral.’ But viral and social video are two different breeds and naturally, so are viral and social marketing. While a viral approach is about making a quick hit with content designed to become hugely popular over a short period, social video is about building an audience and establishing trust with that audience via word-of-mouth recommendations”. Social... [...]

The latest MOZ blog post is titled “Using Google Keyword Planner (and Other Tools Instead) for Keyword Volume”. Ruth Burr says, “With Google’s recent announcement that their ​free Keyword Tool has gone away, replaced with their integrated PPC tool the Keyword Planner, a cry has gone up from SEOs: “What do we do now?””. Using Google Keyword Planner (and Other Tools Instead) for Keyword Volume MOZ Blog  [...]

The latest article on  ‘Marketing Land’ is titled “Facebook Rolls Out Bigger, Uniform Image Sizes And Larger Canvas For All Ad Formats”. Ginny Marvin says, “Today, Facebook announced a follow-up to its efforts to streamline ad units that the company announced in June. This update puts the focus on making the images more prominent and engaging. Images will be bigger and, in a nod to simplification, ad specifications will be consistent across ad placements. Advertisers will no longer need to upload multiple image sizes for different placement types. The ad canvas... [...]

The latest article on ‘MarketingProfs’ is titled “B2B Lead Generation: What Marketers Want”. Ayaz Nanji says, “Most pay-per-lead B2B marketers (51%) say knowing a buyer’s purchasing time horizon is the most important data point they want but often don’t get, according to a recent report by Business.com. The size of the buyer’s business, as measured by employee base, is the second most valuable additional data point for leads: 31% of marketers say it would be extremely valuable to know. That’s followed by industry type (29% say it would be extremely valuable)... [...]

The latest article on  ‘Marketing Land’ is titled “You Don’t Have To Be Big To Do Social Right!”. Alan K’necht says, “One of the biggest misconceptions when it comes to social marketing is that it’s only for big brands with big budgets. This fallacy has to come to an end now. Some of the best examples of effective social media marketing that I’ve ever seen come from small businesses. A classic example is the Ashkenaz Cowboy”. You Don’t Have To Be Big To Do Social Right! Marketing Land  [...]

The latest article on Business Insider is titled “Emily White Has The Large Task Of Turning A Zero-Revenue Business For Facebook Into A Money-Making Machine”. Alyson Shontell says, “If Instagram had a Chief Operating Officer, it’d be Emily White. White, 35, worked for Facebook and joined Instagram in April, nearly one year after the ~ $1 billion acquisition. She is Instagram’s Director of Business Operations. Since White joined, she has forced its founder, Kevin Systrom, to come up with a compelling mission for the company that can be pitched to advertisers within... [...]

The latest article on ‘Business 2 Community’ is titled “60 Simple Ways to Increase Your Twitter Followers”. The Wishpond Blog team says, “Do you need to get more followers on Twitter? Most businesses are on Twitter these days, but many still scratch their heads trying to find actionable ideas to increase their Twitter followers. In this article, I’ll give you 60 simple tips (in 7 categories) to get you more connected with your followers, and increase your genuine Twitter numbers”. 60 Simple Ways to Increase Your Twitter Followers Business2Community.com  [...]

Denise Wakeman’s latest blog post is titled “Three Reasons to Embed Content on Your Blog”. Wakeman says, “Google Plus joined Twitter, Facebook, Pinterest and Instagram, among others, and now allows you to embed Google+ content on your blog.  You’ve been able to embed videos on your blog for years. Now, every social network is jumping on the bandwagon and giving you the option to embed your social posts. Simply find the dropdown button or arrow on a post and look for the option to get the embed code. Then paste that code on your site. Why would you want to embed content on your blog?... [...]

The latest post on ‘Mashable’ is titled “13 Ethical Ways to Increase Your Site’s Search Traffic”. Scott Gerber says, “If you have a product you’re really proud of, it should speak for itself. But when it comes down to it, you still need to get customers on your website in the first place — especially if you’re running an e-commerce operation. We asked a panel of 13 successful entrepreneurs to share their best advice for generating high-quality, organic search traffic to their business websites. Here’s what they had to say“. 13 Ethical Ways to... [...]

The latest article on ‘MarketingProfs’ is titled “Five Tips for Marketing to Win Love From Sales”. Nasheen Liu says, “”It’s complicated” would be the proper way to describe the love/hate relationship between Sales and Marketing. They depend on each other to succeed, but they don’t often get along. Each has a preconceived notion of what the other should be. The interesting part is that this rather intense relationship seems to persist from the most junior personnel all the way up to senior executives. Marketing often considers the disconnect as inevitable and has... [...]