According to Hootsuite, If your business wants to connect with people under the age of 35, Snapchat is the place to be. Search Engine Journal has published ‘Snapchat Marketing: An In-Depth Guide’ to help marketers achieve success on Snapchat. Brian Frederick says, “Successful marketers take advantage of every opportunity to reach potential targets that present themselves – and Snapchat offers a lot of opportunities. As of October 2022, it had more than 363 million active daily users, more than 82% of whom are 34 or younger. The most active users are 13-year-olds. That means... [...]
Archive for the 'Snapchat Marketing' Category
To be a successful marketer, you need to use all the platforms that can give an edge to your marketing. Snapchat works for creating engaging stories. You can use this platform to extend your online reach. Social Media Examiner contributor Anna Sonnenberg has shared an in-depth article on Snapchat Public Profiles. She says, “Snapchat public profiles also feature up to four types of content: Public story: Automatically show any stories your business has published within the past 24 hours. Highlights: Display curated collections of your favorite stories, photos, videos, and public snaps. Lenses:... [...]
Social Media Examiner has published a new podcast episode ‘Snapchat Ads: How to Get Started’ to help you get started with Snapchat advertising. Michael Stelzner says, “Wondering if Snapchat ads are right for your business? Need to diversify your advertising? To explore Snapchat ads, I interview Savannah Sanchez on the Social Media Marketing Podcast. Savannah is a Snapchat ads pro and founder of The Social Savannah, a consultancy that helps eCommerce brands with paid social media. She also offers a Snapchat ads marketing course. Savannah explains what types of advertising campaigns... [...]
Social Media Examiner has published a new video ‘Snapchat Rolls Out New Features for Marketers and Creators’ highlighting Snapchat’s new features for better marketing. The SME team says, “On this week’s Social Media Marketing Talk Show, Jeff Sieh and Grace Duffy explore new product innovations, major content deals, and collaborations on Snapchat with our special guest, Shaun Ayala. Snapchat Redesigns App, Adds New Snap Map and Stories Features Updated Camera And Augmented Reality Experiences Snapchat Aims To Educate Marketers With ‘Snap Focus’ Classes Snapchat... [...]
Snapchat has launched Lens Web Builder to help its advertisers easily create augmented reality Lens campaigns directly in Ads Manager. The Lens Web Builder features hundreds of 3D objects, animations, and effects to build your own custom branded AR Lens. The Snapchat team says, “Lens Web Builder is: Simple: Create your own AR experience by picking from hundreds of 3D objects & animationsFast: It only takes a few minutes to create your first LensFree: Brands or businesses with any budget can now access this immersive format. There are no creative fees... [...]
Snapchat has more than 190 million daily active users. This social media platform has 80 million of of its users in North America. With an attention grabbing marketing strategy you can promote your business using Snapchat. Search Engine Journal contributor Beverley Theresa has shared 10 ways your business can use Snapchat. Theresa says, “On average, Snapchatters use the app over 20 times a day, and spend a daily average of 30 minutes on the app, resulting in 3 billion Snaps created daily. With all the noise on social media, we’ve narrowed it down to 10 ways your business... [...]
Snapchat is a popular social media app used by more than 200 million to share their photos and videos. By discovering various ways people use this platform, you can devise a strong marketing strategy. Search Engine Journal’s Julia McCoy has shared 25 interesting facts about Snapchat. McCoy says, “With Snapchat, you get to enjoy a wide range of features. You can use Discover to get the latest news. You can add a fun filter to your selfies. There are also stickers, drawing tools, and emojis you can use to personalize everything you send or post. 25 Surprising Facts You... [...]
Social media wave has made the content marketing omnipresent. And with the addition of new tools to the social platforms the brands get an extra reach and coverage. Snapchat lense has also worked well for the brands in terms of giving them a chance to spread their content marketing. The Entrepreneur magazine contributor Honey Singh has shared ten ways to help brands use Snapchat Spectacles for improving content marketing. Singh says, “The current version of Snap spectacles allows users to capture life as it appears to the user. Here are some more ways how brands can make use of Spectacles... [...]
Snapchat has grown and still a growing platform that offers great opportunities to the marketers to connect with new audiences online. This social network with the help of influencers has created a new dimension in the marketing. Entrepreneur contributor Inna Semenyuk has shared four Snapchat marketing strategies to get better results for your efforts. Semenyuk says, “A study by Clutch and Smart Insights found that 89 percent of businesses are on Facebook, 83 percent are on LinkedIn, 80 percent are on Twitter and 56 percent are on Instagram. However, just 21 percent of companies have... [...]
In a recent blog post Snapchat has published statistics revealing the holiday habits of its users. It highlights how and where the Snapchatter spend their money during the holidays. The Snapchat Insights team says, “Few audiences love to shop more for the holidays, or start earlier, than Snapchatters. In 2017, we learned that they bought 20% more gifts than the average consumer who doesn’t use Snapchat.1 And on Black Friday, Snapchatters are 64% more likely to start holiday shopping than Non-Snapchatters.1 So, it comes as no surprise that last year, US Snapchatters made 850M shopping trips... [...]