Tom Brant says, “Snapchat’s news section, called “Discover,” often resembles the magazine rack at the checkout line in your local supermarket. This afternoon, for example, its top stories have headlines like “9 Epic Stage Falls You Need to See to Believe” (from People) and “Iggy gets jiggy with new man” (from the Daily Mail), with raunchy and wacky photos to accompany each one.

Although Snapchat may be open to publishers who blur the line between news and clickbait, it is worried about crossing over that line into the realm of fake news, according to the New York Times, which reported Monday that the social media startup will now ban publishers from posting photographs on Discover that don’t have news or editorial value, and introduce a self-reporting tool for publishers to identify content that isn’t appropriate for minors.

The changes are part of an overhaul to Snapchat’s content guidelines for Discover publishers, which Snapchat said in a statement will “empower our editorial partners to do their part to keep Snapchat an informative, factual and safe environment for everyone.” The changes also include clarifications on the types of content Snapchat deems to be objectionable, and more specific guidance”.

Snapchat Cracks Down on Objectionable News Stories

Entrepreneur

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