‘3 Ways to Use Snapchat for Marketing’ – Entrepreneur
Eric Siu says, “One of the golden rules of marketing is that the first companies to hop on a new platform usually see the biggest returns on their investment.
Back in the 1990s, it was normal to have email open rates over 90 percent. Back when AdWords first started, it was easy to get highly competitive keywords for rock bottom prices. When Facebook first let marketers run ads, the cost per lead was much lower than it is today.
As platforms become more established, they also end up costing more. That’s why the best marketers usually take advantage of new platforms before everybody else.
Today, Snapchat is one of those early-stage platforms, but it’s already incredibly popular. In fact, Snapchat users viewed over 7 billion videos every day in early 2016. They now have over 150 million daily active users, which is more than Twitter”.
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