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Tuesday, November 24, 2020

Archive for the 'Google+ Marketing' Category

‘Google+ Breaks Into The Top 15 Mobile Apps — comScore’ – ‘Marketing Land’ Article

The latest article on  ‘Marketing Land’ is titled “Google+ Breaks Into The Top 15 Mobile Apps — comScore”. Greg Sterling says, “Yesterday afternoon comScore released its US smartphone and mobile app rankings for March. Interestingly the company appears to have discontinued its ranking for mobile websites and is now only reporting on the top apps. In terms of smartphone marketshare, the story remains largely unchanged over the past six months, except that Samsung continues to incrementally gain share among Android OEMs. The firm gained almost a point since December”. Google+... [...]

‘The Truth about Google + for Business (and Content Marketing)’ by Jay Baer

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “The Truth about Google + for Business (and Content Marketing)″. Baer says, “Martin Shervington, Founder and Community Manager of Plus Your Business, joins the Social Pros Podcast this week to discuss the current state of Google+ in the face of a leadership shakeup, the intrinsic value of Google+ conversations, and what our listeners need to know about making the most of their Google+ engagement”. The Truth about Google + for Business (and Content Marketing) Jay Baer’s ‘Convince & Convert’ Blog  [...]

‘What Would Happen If Google Really Did Kill Google+?’ – ‘Marketing Land’ Article

The latest article on  ‘Marketing Land’ is titled “What Would Happen If Google Really Did Kill Google+?”. Danny Sullivan says, “Rumors are that Google might be planning to kill Google+ or at least put it into a Walking Dead-like “zombie” mode, as TechCrunch characterizes it — and something Google denies. There are some good reasons for Google to do this, and potentially, it could allow Google to better fight on the new social battlefield, that of single-purpose social apps. Let’s play out the scenario to imagine what might happen. The Rumor: Killing Google+ For... [...]

‘Google Wallet & Apple Passbook: A Brand’s Next Best Friends’ – ‘Marketing Land’ Article

The latest article on  ‘Marketing Land’ is titled “Google Wallet & Apple Passbook: A Brand’s Next Best Friends”. Cezar Kolodziej says, “Recently, the industry has seen a considerable amount of buzz surrounding mobile wallet applications such as Google Wallet and Apple’s Passbook. Defined as an effective mobile solution for providing customer loyalty rewards and savings, there’s no question as to why these apps are becoming more popular. Even though consumers have expressed a desire for mobile offers, some brands and retailers have been slow on the uptake”. Google... [...]

‘Google’s New +Post Ads Now Available to Brands With 1K+ Followers’ – HubSpot

The latest article on HubSpot blog is titled “Google’s New +Post Ads Now Available to Brands With 1K+ Followers”. Ginny Soskey says, “Back in December, we reported that Google was testing out +Post ads with a handful of big brands. +Post ads promote a brand’s Google+ post across the roughly two million sites in Google’s Display Network using AdWords targeting data. That means if you went on a site like Elle, you could see a brand’s fully interactive Google+ post in place of a traditional banner ad. Well get ready to celebrate, marketers. Now Google... [...]

‘Google’s New +Post Ads Now Available to Brands With 1K+ Followers’ – HubSpot

The latest article on HubSpot blog is titled “Google’s New +Post Ads Now Available to Brands With 1K+ Followers”. Ginny Soskey says, “Back in December, we reported that Google was testing out +Post ads with a handful of big brands. +Post ads promote a brand’s Google+ post across the roughly two million sites in Google’s Display Network using AdWords targeting data. That means if you went on a site like Elle, you could see a brand’s fully interactive Google+ post in place of a traditional banner ad. Well get ready to celebrate, marketers. Now Google... [...]

‘10 Smart Tips to Leverage Google+ for Increased Web Traffic’ – MOZ Blog

The latest MOZ blog post is titled “10 Smart Tips to Leverage Google+ for Increased Web Traffic”. Cyrus Shepard says, “This time, it’s about engaged traffic. While checking our stats here at Moz, we noticed that while visits sent to us from Facebook keep decreasing, traffic from Google+ has started to appear significant by comparison“. 10 Smart Tips to Leverage Google+ for Increased Web Traffic MOZ Blog  [...]

‘What Every Marketing Department Needs to Know About Google+’ by Jay Baer

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “What Every Marketing Department Needs to Know About Google+″. Baer says, ““Ghost town.” “Waste of time.” “It’ll never happen.” These are common sentiments when it comes to Google+, but it really is time to rethink your strategy because Google+ is not going away. I know, your department’s resources are all tied up with other channels, like Twitter and Facebook, and you think Google+ may well be a flash”. What Every Marketing Department Needs to Know About Google+ Jay Baer’s ‘Convince & Convert’... [...]

‘Google + Optimization and Link Building Strategies’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “Google + Optimization and Link Building Strategies”. Travis Bliffen says, “Many Internet professionals, me included, aren’t Google Plus’s biggest fans and if it had failed, many of us wouldn’t have lost a bit of sleep over it. The fact of the matter is, however, Google Plus is here to stay and failing to take advantage of it would be a big mistake. GETTING STARTED WITH GOOGLE PLUS Google Plus as you know is a social media platform built by Google. You can create a personal profile and you can also create pages... [...]

‘Study: Per Fan Engagement On Google+ Narrowly Trails Facebook, Nearly Doubles Twitter’ – ‘Marketing Land’ Article

The latest article on  ‘Marketing Land’ is titled “Study: Per Fan Engagement On Google+ Narrowly Trails Facebook, Nearly Doubles Twitter”. Martin Beck says, “Here’s more evidence that smart marketers shouldn’t neglect to include Google+ in their social media mix: Google+ generates nearly as much engagement per follower as Facebook and nearly twice as much as Twitter. The surprising results come from a Forrester Research study of the social profiles of 50 global brands on Facebook, Google+, Instagram, LinkedIn, Pinterest, YouTube and Twitter. Forrester looked... [...]