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Monday, May 25, 2020

Category Name: Google+ Marketing

‘Why Google+ Local is vital for offline businesses’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Why Google+ Local is vital for offline businesses”.David Moth says, “A friend of mine recently set up a business as a sports massage therapist and asked if I could give him some tips on digital marketing.Aside from setting up social profiles and optimising his website, I suggested that one of the most important things he could do was to setup a Google+ business page.His is obviously a small business and one that only operates in his local area, so would benefit hugely from having a decent presence in local search results.Having... (Read More ...)

‘9 Top Tools to Help You Get More Out of Google+’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “9 Top Tools to Help You Get More Out of Google+”.Adam Connell says, “Despite the recent hype that was kicked off by Tech Crunch, Google+ is still alive and kicking.It’s not going anywhere and I’m glad.Why?It’s a great platform and it’s turning out to be much easier to generate an engaged following than on other networks.Related Resources from B2C» Free Webcast: Marketing Gamification: Beyond Points, Badges, and LeaderboardsAnd from a user perspective, it’s a refreshing environment in comparison to... (Read More ...)

‘How to Build an Effective Lead Management Formula Across Your Sales and Marketing Teams’ – HubSpot

The latest article on HubSpot blog is titled “How to Build an Effective Lead Management Formula Across Your Sales and Marketing Teams”.Doug Davidoff says, “I write a lot about lead generation on my company’s blog. The reason for this is that you can’t have predictable growth without predictable, quality lead generation. As I share in a previous post Rethinking The B2B Sales Force, an effective sales structure should look like this.The most distressing observation I’ve made over the last 20 years working with small and mid-market businesses SME’s is the dysfunction,... (Read More ...)

‘How to Use Hashtags on Google Plus: Do’s and Don’ts’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “How to Use Hashtags on Google Plus: Do’s and Don’ts (Infographic)”. Fernando Cuscuela says, “Hashtags have been around for a while now and most of us are probably familiar with them as they relate to Twitter. Hashtags exist to help people find and participate in conversations on topics that interest them.For marketers, it is important to pause and think about which hashtags to include or not include in our posts because this will have a big influence on who discovers (or fails to discover) what we are posting... (Read More ...)

‘8 Simple Tips to Siphon SEO Value From Google+’ – HubSpot

The latest article on HubSpot blog is titled “8 Simple Tips to Siphon SEO Value From Google+”.Shannon Johnson says, “With only so many hours in a day, it’s no wonder why many marketers consider Google+ an afterthought compared to other tactics like regular websitemaintenance, ongoing blogging, and publishing to major social networks like Facebook, Twitter, and LinkedIn. After all, where do you find the time to cultivate yet another social community, and why would you do so on Google+ if you’re not entirely sure it’s worth it?It’s understandable why some marketers... (Read More ...)

‘3 Quick SEO Wins For Your Google+ Page’ – HubSpot

The latest article on HubSpot blog is titled “3 Quick SEO Wins For Your Google+ Page”.Maggie Hibma says, “The recent departure of Vic Gundotra, the creator of Google+, from Google has led to speculation that the social network will be undergoing some changes in the coming year.  According to Google however, these changes will build off of the foundation of Google+ rather than uproot it entirely.  As the world learns more about exactly how Google+ will evolve, it’s a good time to make sure you have the foundational elements right so you’re ready for any change.... (Read More ...)

‘Google+ Breaks Into The Top 15 Mobile Apps — comScore’ – ‘Marketing Land’ Article

The latest article on  ‘Marketing Land’ is titled “Google+ Breaks Into The Top 15 Mobile Apps — comScore”.Greg Sterling says, “Yesterday afternoon comScore released its US smartphone and mobile app rankings for March. Interestingly the company appears to have discontinued its ranking for mobile websites and is now only reporting on the top apps.In terms of smartphone marketshare, the story remains largely unchanged over the past six months, except that Samsung continues to incrementally gain share among Android OEMs. The firm gained almost a point since December”.Google+... (Read More ...)

‘The Truth about Google + for Business (and Content Marketing)’ by Jay Baer

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “The Truth about Google + for Business (and Content Marketing)″.Baer says, “Martin Shervington, Founder and Community Manager of Plus Your Business, joins the Social Pros Podcast this week to discuss the current state of Google+ in the face of a leadership shakeup, the intrinsic value of Google+ conversations, and what our listeners need to know about making the most of their Google+ engagement”.The Truth about Google + for Business (and Content Marketing)Jay Baer’s ‘Convince & Convert’ Blog (Read More ...)

‘What Would Happen If Google Really Did Kill Google+?’ – ‘Marketing Land’ Article

The latest article on  ‘Marketing Land’ is titled “What Would Happen If Google Really Did Kill Google+?”.Danny Sullivan says, “Rumors are that Google might be planning to kill Google+ or at least put it into a Walking Dead-like “zombie” mode, as TechCrunch characterizes it — and something Google denies. There are some good reasons for Google to do this, and potentially, it could allow Google to better fight on the new social battlefield, that of single-purpose social apps. Let’s play out the scenario to imagine what might happen.The Rumor: Killing Google+For... (Read More ...)

‘Google Wallet & Apple Passbook: A Brand’s Next Best Friends’ – ‘Marketing Land’ Article

The latest article on  ‘Marketing Land’ is titled “Google Wallet & Apple Passbook: A Brand’s Next Best Friends”.Cezar Kolodziej says, “Recently, the industry has seen a considerable amount of buzz surrounding mobile wallet applications such as Google Wallet and Apple’s Passbook. Defined as an effective mobile solution for providing customer loyalty rewards and savings, there’s no question as to why these apps are becoming more popular.Even though consumers have expressed a desire for mobile offers, some brands and retailers have been slow on the uptake”.Google... (Read More ...)

‘Google’s New +Post Ads Now Available to Brands With 1K+ Followers’ – HubSpot

The latest article on HubSpot blog is titled “Google’s New +Post Ads Now Available to Brands With 1K+ Followers”.Ginny Soskey says, “Back in December, we reported that Google was testing out +Post ads with a handful of big brands. +Post ads promote a brand’s Google+ post across the roughly two million sites in Google’s Display Network using AdWords targeting data. That means if you went on a site like Elle, you could see a brand’s fully interactive Google+ post in place of a traditional banner ad.Well get ready to celebrate, marketers. Now Google... (Read More ...)

‘Google’s New +Post Ads Now Available to Brands With 1K+ Followers’ – HubSpot

The latest article on HubSpot blog is titled “Google’s New +Post Ads Now Available to Brands With 1K+ Followers”.Ginny Soskey says, “Back in December, we reported that Google was testing out +Post ads with a handful of big brands. +Post ads promote a brand’s Google+ post across the roughly two million sites in Google’s Display Network using AdWords targeting data. That means if you went on a site like Elle, you could see a brand’s fully interactive Google+ post in place of a traditional banner ad.Well get ready to celebrate, marketers. Now Google... (Read More ...)