‘5 reasons your Facebook Ads aren’t working’ – Marketing Land
Blaise Lucey says, “Brands big and small have deployed Facebook Ads. They can come up with an inspirational post to help their fans start their mornings. There are great guides, amazing brand videos and user-generated content that help generate leads and build awareness. Many companies finally have a Facebook strategy in place, and it’s running smoothly.
Except for the ROI part.
Simply Measured’s “State of Social Media Marketing Report” (email registration required) found that 61 percent of marketers still say their top challenge is proving ROI from social.
The report found that just 9.4 percent of marketers can track revenue from social. The scariest part is that most research shows that Facebook is considered the most effective social channel for results. But what results?
The truth is that if you’re running Facebook Ads and you haven’t seen an uptick in actual results, you’re not alone — far from it. But there could be easy fixes to the problem”.
Comments are closed.
