Josh Denning says, “The story is an all-too-familiar one: A business owner reads several success stories for Facebook Advertising and decides to try herself.

After all, how hard is it, really?

She reads everything she can and does everything she’s supposed to. She writes a compelling headline, chooses an image, writes persuasive copy, but, when she launches her campaign – crickets.

Failing to recoup her ad costs, she gives up on Facebook Advertising, altogether, when really, it wasn’t the strategy that was at fault; it was her execution.

Maybe you’ve been there yourself. Maybe you, too, have experimented with Facebook Advertising but failed to achieve the results you were expecting and have written it off as a waste of time and money”.

3 Deadly Sins of Facebook Advertising


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