‘How to Write Better Headlines for Your Facebook Ads’ – HubSpot
Sophia Bernazzani says, “With 1.13 billion daily active users engaging on the platform, Facebook has become an obvious option for marketers looking to explore the benefits of targeted ad creation.
And while Facebook’s targeting options make it easier for you to get your ads in front of the people you really care about, it’s ultimately up to you to do the convincing. To do that, you’ll need to pay close attention to the details.
If you look at AdEspresso’s anatomy of a Facebook Ad diagram, the headline may seem like a tiny piece of the puzzle, but that couldn’t be further from the truth: A users’ decision to take action on your Facebook Ad will undoubtedly be influenced by the strength of your headline. After all, it sets the tone and expectation for everything to come. 
That said, you want it to be memorable, eye-catching, and above all, clear. To help you put together a Facebook Ad headline that accomplishes all of the above, we compiled some criteria and tips to guide your efforts. (For more on the science of successful Facebook Ads,check out this free guide.)“.
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