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Thursday, September 24, 2020

Archive for the 'Facebook Advertisements' Category

‘8 Tips for Success on Facebook’s New Video Advertising Platform’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “8 Tips for Success on Facebook’s New Video Advertising Platform”.Scott Gerber says, “Facebook has been changing the game for advertisers since its inception a decade ago. And with its new video advertising platform, there are now even more ways to reach your target audience. But how should you use the tool to generate the most successful results? To find out, I asked a panel of eight entrepreneurs from the Young Entrepreneur Council (YEC) what tricks they have for getting the most out of it (without alienating users). Their responses... [...]

‘How to Effectively Use Facebook Ads + Email’ – VerticalResponse Blog

The latest VerticalResponse blog post is titled “How to Effectively Use Facebook Ads + Email”.Colleen Corkery says, “On the last day of Social Media Marketing World, Facebook continues to be one of the most popular trending topics of discussion. With plummeting organic reach, continuous algorithm changes and the necessary realization that you have to “pay to play,” Facebook is on everyone’s brain. A common theme amongst speakers at the conference in response to Facebook backlash: Don’t build on rented land. With that, Amy Porterfield, Social Media Marketing World Speaker,... [...]

‘Get the Most Bang for Your Buck: Google Adwords vs. Facebook Ads’ – VerticalResponse Blog

The latest VerticalResponse blog post is titled “Get the Most Bang for Your Buck: Google Adwords vs. Facebook Ads”.TheVR team says, “So you have a small advertising budget and are trying to figure out how to get the most bang for your buck. Should you bet your marketing dollars on Google Adwords – the search engine behemoth’s online advertising service? Or would placing a Facebook ad get you closer to your goals?Dan Golden, chief search artist and president of Chicago-based digital marketing firm Be Found Online, believes it’s important for all businesses to have a presence... [...]

‘3 Strategies for Improving Your Facebook Ads’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “3 Strategies for Improving Your Facebook Ads”.BusinessNewsDaily team says, “Facebook plays a large role in many businesses’ marketing strategies. Although business pages on the social networking site may have once been just a simple brand extension and a place where companies could connect with customers, it has become a dynamic advertising platform that can produce the same types of results as search engine optimization.“Before last year, Facebook was all about what happened on Facebook,” said Bob Buch, CEO of social... [...]

‘Facebook Rolling Out New Targeting Mechanics, All US Advertisers To Get Partner Categories Access’ – ‘Marketing Land’ Article

The latest article on  ‘Marketing Land’ is titled “Facebook Rolling Out New Targeting Mechanics, All US Advertisers To Get Partner Categories Access”.Ginny Marvin says, “Today, Facebook announced changes to its ad targeting features will be rolling out globally. Additionally, all advertisers in the US, including local businesses, will have access to the third-party targeting data available in Partner Categories.The new targeting options will be based on four primary targeting types: location, demographic, interest and behavior.Location: Build campaigns around... [...]

‘Facebook Paper Is Content — But Don’t Call Facebook a Media Company’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Facebook Paper Is Content — But Don’t Call Facebook a Media Company”.Lance Ulanoff says, “Is Facebook Paper short for Facebook NewsPaper?Thursday’s unveiling of a new standalone content curation app, Facebook Paper, comes after weeks of speculation and rumors about Facebook hiring editors (the humans in the mix) to help curate content for the hyper-visual mobile app. Now it’s real, though not here yet. Facebook Paper arrives in the AppStore on Feb. 3. That leaves us a few days to speculate on what Facebook is really up to... [...]

‘Facebook’s Paper Doesn’t Scare Other News Apps’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Facebook’s Paper Doesn’t Scare Other News Apps”.Jason Abbruzzese says, “Whatever you want to call Facebook‘s Paper — be it a magazine, a newspaper, a content platform or just a fancy-looking newsfeed — the app brings the social media company into a crowded media platform field.Sites and apps like Flipboard, Feedly, Zite, Pulse and Inside.com, just to name a few, each have their niche but are now dwarfed by the entry of the most dominant web media host by every metric“.Facebook’s Paper Doesn’t... [...]

‘Facebook Mobile Ads Now Account for Majority of Ad Revenue’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Facebook Mobile Ads Now Account for Majority of Ad Revenue”.Seth Fiegerman says, “More than a year and a half after investors and analysts first raised concerns about Facebook’s potential to monetize on mobile, it appears those concerns can finally be put to rest.Facebook revealed on Wednesday that mobile ads accounted for 53% of its total ad revenue in the fourth quarter of 2013, the first time that number has topped 50%. The company had come just shy of that in the previous quarter, with mobile ads account for 49% of total ad... [...]

‘Facebook ads drive 60% increase in sales revenue’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Facebook ads drive 60% increase in sales revenue”.Christopher Ratcliff says, “Q4 2013 saw a spike in quarter-on-quarter impressions and click-through rates on paid Facebook ads.This comes at a difficult time for brands on Facebook. News feed changes on Facebook have forced posts from free-to-run ‘pages’ further down Facebook users’ news feeds.Brands and companies are now being encouraged to concentrate on paid ads for their Facebook marketing strategies and forget the free channel of running a Facebook page“.Facebook... [...]