‘8 Tips for Success on Facebook’s New Video Advertising Platform’ – ‘Mashable’

Scott Gerber says, “Facebook has been changing the game for advertisers since its inception a decade ago. And with its new video advertising platform, there are now even more ways to reach your target audience. But how should you use the tool to generate the most successful results? To find out, I asked a panel of eight entrepreneurs from the Young Entrepreneur Council (YEC) what tricks they have for getting the most out of it (without alienating users). Their responses are below:

1. Stay Focused

Be clear about what you are trying to accomplish and don’t kid yourself about your time-limited ability to communicate and compel“.