The latest article on  ‘Marketing Land’ is titled “Facebook Rolling Out New Targeting Mechanics, All US Advertisers To Get Partner Categories Access”.

Ginny Marvin says, “Today, Facebook announced changes to its ad targeting features will be rolling out globally. Additionally, all advertisers in the US, including local businesses, will have access to the third-party targeting data available in Partner Categories.

The new targeting options will be based on four primary targeting types: location, demographic, interest and behavior.

  • Location: Build campaigns around any combination of geographies, including country and city (France and London), country and state (Canada and Texas), state and city (Maine and Houston), and in the U.S., state and zip code (New York and 94115). Users can also exclude areas, for example by targeting New York City except zip code 11211“.

Facebook Rolling Out New Targeting Mechanics, All US Advertisers To Get Partner Categories Access

Marketing Land

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