Martin Beck says, “Facebook has adjusted its advertising policy to allow marketers to show ads more frequently in the News Feed, Digiday reported today. The change, which went into effect Aug. 6, allows advertisers to show users the same ad twice a day; previously, the daily limit was one. Similarly, brands now are permitted to serve […]
Archive for the ‘ Facebook Advertisements ’ Category
Todd Wasserman says, “If you see a Facebook ad on your phone for a shirt and then bought that shirt 18 hours later on your desktop, should the mobile ad get the credit? Facebook believes it should — and is rolling out “cross-device reporting” on Wednesday to make that case to advertisers. The new feature lets advertisers see […]
Sylvan Lane says, “Nope, you aren’t the only person who’s been inundated with oddly specific Facebook ads. Whether they’re for T-shirts and hoodies touting the dominance of those who share your last name, or products for a private health issue, it’s easy to find ads that know as much about you as your friends and family do. As […]
Jon Myers says, “With all media we see seasonal shifts in effectiveness, which is why it’s important for advertisers to be aware of seasonality across media and optimise around it. As newer advertising platforms like Facebook develop and evolve we start to get a sense of some of the seasonal factors at play. As such, […]
Lindsay Kolowich says, “Don’t think you have an audience on Facebook? Facebook has 1.3 billion users of pretty much every age, job title, hobby, and socioeconomic status. Most brands can develop an audience on Facebook — they just need to figure out who their audience is and how to reach them. And with the decline in organic reach, more and more […]
You know you need traffic. By now, you have seen plenty of evidence that the Traffic Genesis team knows how to get it for you. What’s the remaining barrier to your purchase? Maybe, it’s the cost. Traffic Genesis isn’t cheap, but with the loads of extra traffic a site can get when you apply its […]
If you have enjoyed the free samples of the traffic wisdom of Mike Filsaime,Andy Jenkins and Laura Betterly, in the three free training videos they have shared, you will be interested in getting the details of their complete Traffic Genesis program. There were a lot of insights into marketing on Facebook in the three training […]
The latest ‘Econsultancy’ blog post is titled “A guide to the new power of Facebook advertising”.
The latest ‘Econsultancy’ blog post is titled “When can Facebook advertising challenge Google?”.
The latest article on ‘Marketing Land’ is titled “Report: Facebook’s Premium Video Ads Will Cost $1 Million A Day”.