Amy Gesenhues says, “Social media analytics company SocialBakers is throwing more fuel on the fire that is the Facebook video versus YouTube video showdown.Two months after forecasting the number of videos uploaded directly to Facebook would exceed the number of YouTube videos, SocialBakers says its prediction has come to pass.SocialBakers evaluated 20,000 Facebook pages belonging to brands, media outlets, celebrities and entertainment companies to determine how content marketers are implementing video content on the social media site”.More Brands Uploading Video Directly To Facebook... [...]

Martin Beck says, “Last April, Facebook retooled its long-neglected right-rail ads, boosting their size and reducing the number of ads that appeared for desktop users. Today, the social network released details about how the new format is performing.Not surprisingly, Facebook reports, the news is positive. In an eye-tracking test, Millward Brown found that the new ads were more effective at attracting and maintaining people’s attention than the previous format. Compared to the former ads, they are:29% more effective at attracting views (noticing the ad)50% more effective at driving... [...]

Aravindh Sridhar has found a way get the hottest traffic on Facebook and he does it for free.If you think Facebook marketing is complicated, Sridhar may be able to help. There’s a lot of jargon surrounding Facebook, but if you strip it all away, it just comes down to engagement with your fans.Sridhar says that the more you engage with your audience, the more sales you make.. In fact, he made $632 with Facebook, using a really simple (and free) engagement strategy.He interacts with the people who comment on his fan pages because these people are the hottest leads you can get. They’ve... [...]

Lindsay Kolowich says, “Great news, marketers: Facebook just announced a feature that can help drive more traffic from your Facebook Page to your website: a call-to-action button.While this feature isn’t available to everyone just yet, it’ll roll out in the U.S. over the next few weeks and worldwide starting in 2015. So if you don’t see it on your Page yet, rest assured that it’s coming. In the meantime, you can catch up on all the feature’s details in this post.Here’s How a Facebook Page Call-to-Action WorksPage admins can choose one CTA button... [...]

Jason Abbruzzese says, “Facebook is already the most important platform for online publishers. Now, the social network also wants to be the favorite.Facebook launched a new set of publisher tools on Wednesday that provide greater ability to target posts and promote timely content, as well as greater automation.The move comes at a time when publishers are basking in the massive amount of traffic that Facebook sends, while also voicing some concern about increasing reliance on the social network”.Facebook cozies up to publishers with new toolsMashable [...]

Jay Venka and Aravindh Sridhar have new automation software that every Facebook marketer will be interested in.Comment Maximiser will interact with your fans, keep them engaged, active and sharing.And that’s important. When you keep people who like your Facebook pages engaged, they’re more responsive and they buy more of your offers.When you set up Comment Maximiser, it will run hands-free forever.So on your fan page, you could sell tee-shirts, CPA, Amazon, affiliate products or anything else for the niche you’ve selected.But your success depends on keeping people interested... [...]

David Moth says, “Facebook has been pushing hard to dislodge YouTube as the king of social video in 2014 and so far it’s made excellent headway.And for the cynics among you – yes, a lot of it has to do with autoplay videos.According to comScore, in August Facebook achieved a billion more desktop video views than YouTube, though that obviously fails to take into account mobile views.So how has it achieved this? At Le Web today Facebook’s product director in charge of video, Fidji Simo, discussed the network’s strategy in this area”.Facebook: Our video strategy is all about content... [...]

Lisa Furgison says, “There’s never a dull moment in the social media world. Just when you thought your social media strategy was set, Facebook goes and makes changes.At the beginning of the year, Facebook will crackdown on any brand that posts “overly promotional” Page posts.In a recent survey, Facebook users said they were fed up with the amount of ads clogging their News Feeds. Add to this new social media platforms like Ello that promise user’s an ad-free experience, and it’s no wonder why the social media giant has decided to make changes.Of course, this adjustment raises a... [...]

They say that all good things must come to an end. And the end for the FanBoom 3.0 lifetime license offer is today.There a “Pro” version and, for for people who need extra function, an (upsell) “Elite” version. Both versions have:• A Powerful page designer• Mobile-optimized pages• High-conversion lead gen pages• Interactive features• Easy autoresponder integration• Facebook publishing of your pages with just 1 click• 100% compliance with the Facebook terms of service, so it won’t get you banned.And both versions come with complete video tutorials... [...]

Jeff Rajeck says, “Do you advertise on Facebook? Or plan to?  If so, then you should know that there have been some big changes lately.To help you navigate these, here are 4 recent improvements which will help you advertise on Facebook more effectively.Facebook is changing how brands deliver content on the platform. Unpaid, or ‘organic’, reach has declined dramatically and Facebook has made it clear that this trend will continue.  This is bad news for companies who have built their business on reaching customers on Facebook at no cost.But for those who are willing to pay, Facebook... [...]