Jordan Kretchmer says, “Surprise! Facebook announced another round of updates to its News Feed algorithm last week. This time the social media giant is setting its sights on promoting content from friends over posts from brands and publishers.Facebook called it “balancing content from friends and Pages,” but for the brands and publishers that depend on Facebook for referral traffic, it’s hard to see the balance.Over the past two years, Facebook’s algorithm has chipped away at the number of people that a brand or publisher can reach organically (without paying for it). It started... [...]

If you are looking for a boost in your marketing results, a boost that works for any niche and for any target market, investigate Targeting Inspector v2.0Built on the success of the original Targeting Inspector,Version 2.0 adds new and powerful updates. Even if you invested in the original, you should consider the new version. It provides more market data and does it faster.Targeting Inspector v2.0 uncovers the deep passionate interests of Facebook users so that you can target the ones most likely to want and need your product or service. With the data it gives you, you can minimize waste in... [...]

If you want more people to see your videos, you’ve got to drive more traffic.But how do you send more traffic to see your videos?Well, most people try to do it through SEO, either using Google search or YouTube search.If if everybody is doing it, you can’t expect to get outstanding results from it. You’re just another “me, too” marketer with SEO.There’s another strategy that is proving to be more successful: Facebook.You may do many things to get the word out about your product or services. Blogging, for example, can be a big help. And when you blog, SEO... [...]

If you’re using software to help you with your Facebook targeting – or if you’re thinking about it – you need to read this right now:Targeting your ads is key to a profitable Facebook campaign. You can select who should see your ads. If you know the keywords people are using when they search for your niche and product category, and only target the people who use those keywords, you won’t waste clicks. That leads to lower costs and higher profits.Targeting Inspector was the first software ever created to find targeted Facebook users based on your niche keywords. Now,... [...]

We told you about Social Video Magic last week. Since announced, last week, hundreds of marketers have invested in it during this introductory period. What makes it so attractive?• It uses the Facebook Video Player. This is the only Facebook video marketing software that uses the Facebook video player. This allows your videos to play automatically in your friends/fans newsfeeds; they don’t have to install any software.• It lets you add A Facebook “Call to Action” to all Videos. Right in the video, itself, place a call to action button at the end so you can drive traffic to any... [...]

Arnie Gullov-Singh says, “The way consumers shop online is changing, especially when it comes to lifestyle products like apparel, accessories and home decor items. As marketers, we have to adapt.In the past, online consumers turned to search-based platforms, like Google and Amazon, to find specific items they needed and they’d make their decisions based on specs, reviews and ratings.The search-based approach doesn’t work with lifestyle products because it’s much harder for online shoppers to describe what they want, like a cute red dress that makes them look good. Instead, they’re... [...]

JP Mangalindan says, “Facebook may have missed Wall Street’s estimates for its latest quarter, but it continues to grow at a healthy clip when it comes to users.During the social network’s Q1 2015 earnings report on Wednesday, the company reported its user base is larger than ever on desktop and mobile. There are now 1.44 billion people who use Facebook every month, up from the 1.39 billion last quarter.Of those users, nearly 1.25 billion folks also use their phone or tablets to crawl their News Feeds. Meanwhile, the number of users who peruse Facebook exclusively on mobile... [...]

Seth Fiegerman says, “In its first quarter earnings call Wednesday, Facebook CEO and cofounder Mark Zuckerberg revealed that the social network now serves more than four billion video views a day, 75% of which come from mobile.One thing worth keeping in mind: Facebook defines a video “view” as watching only three seconds or more, which is a blink-and-you’ll-miss-it metric for videos that play automatically. Other platforms, such as YouTube, require users to linger much longer on a video before it counts as a “view.”Facebook declined to spell out exactly how... [...]

JP Mangalindan says, “Most people just want to be liked — even if that means a cursory thumbs up on Facebook.But a News Feed update announced Tuesday, which will roll out over the coming weeks, will somewhat deemphasize the feature.Posts highlighting what a friend Liked or commented on will either show up lower in your News Feed or not show up at all, according to Facebook. The move was made based on user feedback.“Many people have told us they don’t enjoy seeing stories about their friends liking or commenting on a post,” Max Eulenstein, a Facebook product manager, and Lauren... [...]

Patricio Robles says, “Despite the fact that it’s a mature tech giant and not a scrappy little startup, Facebook revenues continue to grow at a blistering clip.This not only suggests that Facebook has not only come a long way in figuring out its ad model but that advertisers are liking the results they’re seeing.But not all advertisers are happy, and one is suggesting that Facebook’s ad boom is really a huge bubble.In a guest post on TechCrunch, Morgan Hermand-Waiche, founder and CEO of online lingerie startup Adore Me, explains why he’s trying to move eight figures... [...]