Scott Gerber says, “Increasing Facebook ad conversion rates without simply increasing ad spend can be a challenge if you’re not an expert. But there are some tried-and-true tweaks that will get you better results, especially if you invest some energy into testing different versions.To find out more, I asked 14 entrepreneurs from Young Entrepreneur Council (YEC) to share their favorite ways to supercharge a Facebook ad campaign. Their best answers are below. The best part? Most of them are very easy fixes and quick to implement”.14 ways to dramatically improve your Facebook ad... [...]

Rocco Baldassarre says, “According to The Washington Post, Facebook has nearly as many users as the entire population of China, the most populous country on Earth. That means it is likely that the vast majority of your potential customers and current clients have a Facebook account. Since Facebook collects an enormous amount of personal data, it is the ideal platform to learn more about your target group and reach its members, either for free or with effective campaigns.Here are eight ways to take advantage of these resources:1. Target email lists using Facebook ads.Instead of just sending... [...]

Martin Beck says, “Facebook advertisers reached more customers per ad and paid less for each click in the first quarter of 2015, according to advertising automation software provider Nanigans’ Global Facebook Advertising Benchmark Report released today.Nanigans’ customers had a 0.81% click-through rate in the first quarter, up 17% over Q4 of 2014 and 260% over this time last year. In the ecommerce vertical, CTR increased 12% QoQ and 281% YoY.On a cost-per click basis, ads were 17% cheaper than they were in the fourth quarter — the 53 cent CPC average falling to pre-holiday levels... [...]

Ohad Hecht says, “By combining Facebook Ads with email addresses, automation, and predictive analytics, marketers can develop a strong social strategy.Facebook is a great platform for lead generation and nurturing. In fact, according to many friends and clients who manage e-commerce businesses, it is one of the best tools, if not the best, to acquire new clients.And we all know why – almost everyone and their mother are on Facebook (though mine isn’t…yet!). Further, the ability to open Facebook Messenger to advertising and direct communications from marketers provides almost endless... [...]

Martin Beck says, “Think the kids are no longer on Facebook? You should think again.Facebook remains the top social media choice among U.S. teens, by a wide margin, according to a new study by the Pew Research Center.The study found that 71% of Americans ages 13-17 use Facebook, defying conventional wisdom that the younger crowd isn’t using the social network. In fact, teens are using Facebook at the same percentage level as U.S. adults, according to another Pew Center study.Where the kids differ is in their other social media choices. While adults look more to LinkedIn and Pinterest,... [...]

Ginny Marvin says, “A recent survey from video advertising technology company Mixpo found that Facebook video could overtake YouTube as the top video advertising platform in 2015.The survey of 125 agencies, brands and publishers, 87 percent said they are planning to run Facebook video ad campaigns, compared to 81.5 percent on YouTube, as illustrated in the chart above. Knocking YouTube out of the leader position is a big shift and underscores the power of Facebook’s in-stream video ad placements.The rising popularity and availability of video advertising on social platforms is... [...]

Martin Beck says, “Facebook’s status as king of the social hill shows no signs of slippage. In 2014, the social network pulled in 75% of total advertising spending on social networks, according to a new report by Boston-based Strategy Analytics.Facebook accounted for $11.4 billion of the $15.3 billion market for social media advertising, a market that grew 41% in 2014, according to the report. Twitter, which earned $1.2 billion in ad revenue in 2014, had 8% of the share. The report predicts that the total social ad market will hit $19.8 billion by the end of this year and $24.2 billion... [...]

Sean Donahoe has a new product coming out this morning.AzonAuthority was created to help you build highly-profitable real businesses selling physical products by leveraging the market power of Amazon in a true e-commerce environment.With AzonAuthority, you turn Amazon into your personal drop-shipping and payment handling system while creating a high-powered, authority store.At the heart of AzonAuthority is a proprietary SmartCart Engine that integrates with Amazon’s systems to make sure you sell most effectively.Donahoe says that unlike other Amazon affiliate stores, search engines treat... [...]

Mitch Meyerson says, “When it comes to Facebook, some people talk about metrics, such as the perfect time to post, the perfect length of a post, or the perfect way to post a link. But none of that matters as much as posting content that your audience cares about. Yes, there are strategies that work better on Facebook in terms of getting more visibility, but when you focus on providing good content consistently, your audience will make sure they go out of their way to find you.There’s no doubt that Facebook is increasingly becoming a “pay to play” platform with pages getting less... [...]

Patricio Robles says, “Every year, Facebook holds its F8 conference where it makes key announcements and launches new offerings.This year was one of the biggest yet and dozens of announcements were made.Here are the five most important for brands and marketers.Messenger PlatformReports that Facebook would be opening its Messenger app to third parties were correct. With the newly unveiled Messenger Platform, third party developers, including brands like ESPN, will be able to reach the more than 600m Facebook members who use Messenger on a daily basis. Apps can be installed from within Messenger,... [...]