Facebook Uses AI to Penalize Sites with Offensive Ads
Facebook, in its mission to penalize the sites with offensive and spammy ads, has started using Artificial Intelligence in the news feed. It includes posts and ads that link to sites with duplicate content and annoying ads.
Jiun-Ren Lin and Shengbo Guo say, “Starting today, we’re rolling out an update so people see fewer posts and ads in News Feed that link to these low-quality web page experiences. Similar to the work we’re already doing to stop misinformation, this update will help reduce the economic incentives of financially-motivated spammers”.
According to Facebook, these changes will help genuine publishers may see a small increase in traffic. And the publishers with less of original content with annoying and offensive ads will see a decline in traffic.
On use of AI, Lin and Guo say, “We then used artificial intelligence to understand whether new web pages shared on Facebook have similar characteristics. So if we determine a post might link to these types of low-quality web pages, it may show up lower in people’s feeds and may not be eligible to be an ad. This way people can see fewer misleading posts and more informative posts”.
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