Facebook has launched the ‘Facebook Marketing Analytics Professional Certificate’ course on Coursera.The course announcement says: “Launch Your Career in Marketing Analytics. Build in-demand skills and gain credentials to go from beginner to job-ready in 4 months or less. No degree or prior experience required.”The Coursera team says, “By taking this course, you will learn to…Collect, sort, evaluate, and visualize marketing dataSummarize and analyze data using marketing analytics methodsDesign experiments and test hypotheses... [...]
Archive for the 'Facebook marketing' Category
Art Flair, Pallab Ghosal, and Ram Rawat are launching new SaaS software, Scroll N Bank, designed to bring you free traffic from the only 2.45 Billion user database in the world, Facebook.Flair, Ghosal, and Rawat say:“This new Push-Button App Exploits An Untapped 2.45 BILLION User Free Traffic DataBase & Makes Us $297 Per Client In 60 Seconds Flat… Over & Over Again.”Their software brings you small business clients needing help with their marketing. You can offer them software, training, or services to help their businesses.Features of Scroll N Bank :➤ Extracts... [...]
The online advertising landscape has transformed how businesses promote and sell their products and services.The New York Times reporter Shira Ovide has published an article titled ‘Google and Facebook’s Ad Empires’.She says, “Google and Facebook love to talk about the cutting-edge stuff that they’re working on. Metaverse! Driverless cars! Cloud! Artificial intelligence!The reality, though, is that these tech companies are rich and powerful because they are the biggest sellers of advertising in the world. They do essentially the same thing that William Randolph Hearst... [...]
Facebook post testing lets you test up to four variants of a post against each other to see which one your audience likes most.Social Media Examiner’s Lisa D. Jenkins has shared four steps to help you test Facebook posts.She says, “Here’s how to test organic Facebook video, image, text, and link posts and use what you’ve learned for future content.#1: Test Organic Facebook Video PostsThe Facebook Post Testing tool is located in Facebook Creator Studio. It’s from here that all testing takes place, regardless of what kind of post you want to try.To test organic Facebook posts,... [...]
Facebook ads are paid messages from businesses that are written in their voice and help reach the people on the Faceboook who matter most to them.Social Media Examiner has published a new video ‘Learning Limited for Facebook Ads Guide: Speed Up Your Campaigns!’ featuring Facebook ads expert Tara Zirker.The SME team says, “Do your Facebook ad campaigns get stuck in Facebook’s learning phase? Wondering how to move your campaigns beyond “learning limited”? In this video, learn what Facebook ads Learning Limited is and how to manage it with advice from Facebook ads expert... [...]
Everyone loves a flash sale. Limited-time offers and short-term sales can be effective ways to help you boost your business revenue.Social Media Examiner’s Stephanie Fisher has published an article highlighting four steps to promote your flash sale on Facebook and Instagram.She says, “Here’s how you can maximize your efforts to drive your campaigns further and make your ad spend work harder.#1: Create a Facebook Event for Your Flash SaleCreating a Facebook event for your flash sale allows you not only to add all of the important details about the event but also create organic... [...]
Facebook advertising enables you to grow your online reach to a wider audience and increase online sales. Well-crafted ads can boost your ROI.Social Media Examiner contributor Charlie Lawrance has shared four useful tips to help you improve your Facebook ads performance.He says, “Facebook actively rewards advertisers by lowering CPC for ads with a higher CTR. The reason is that your target audience is engaging more with your ad, creating a positive ad experience.Here are some ways to create more engaging Facebook ads to improve your CTR.#1: Tips to Improve Your Facebook Ad CopyYou can... [...]
Facebook advertising enables you to reach a wide array of social media users to promote your products and services. With proper ad data tracking, you can create rewarding ad campaigns.Social Media Examiner contributor James Bender has shared four ways to help you improve your Facebook ad data tracking.He says, “Fortunately, there are some steps you can take to track some of that user behavior moving forward.#1: Verify Your Website’s Domain With FacebookThe first step is to verify your domains with Facebook to help avoid any future disruption of your website campaigns. This step will... [...]
Facebook’s dynamic ads are designed to serve ads to users that may be interested in similar products, and to users that have already expressed interest in a product you are selling by visiting your website or app.WordStream contributor Akvile DeFazio has shared some useful strategies to help you drive more conversions with the Facebook dynamic ads.She says, “While Facebook dynamic ads are most often used with the Catalog Sales campaign objective, they can also be used with App Installs and Lead Generation campaign objectives. With them, you can use two targeting options in the ad... [...]
Social Media Examiner has published a new video ‘Facebook Creative Guidance Navigator, Automated Ad Creation Tools, and More’ featuring Allie Bloyd.This video covers:Facebook Creative Guidance Navigator New ‘Optimize Text Per Person’ Option for Facebook AdsFacebook’s Ad Review ProcessUpdates to Facebook Website Conversion Campaigns, Conversion Modeling, and Events.Social Media Examiner [...]