When it comes to social media marketing, Facebook stays on top of the list. With 2.8 billion monthly active users, Facebook presents a big marketing opportunity for all businesses.HubSpot has published ‘63 Facebook Statistics to Know for 2021′ to help you learn more about Facebook and its impactKayla Carmicheal says, “Whether you want insights on where to invest your ad dollars, or you’re interested in where to begin the buyer’s journey on Facebook or considering whether it’s even worth it to use Facebook in 2021, you’ll find all the Facebook statistics you... [...]
Archive for the 'Facebook marketing' Category
By attracting and engaging more people on social media platforms, you can make the most from your social media marketing investments. You can engage the audience by posting relevant and regular information.Social Media Examiner contributor Laura Moore has shared seven useful strategies to improve your Facebook engagement.She says, “The five key types of Facebook engagement we’re going to focus on are video views, reactions, comments, shares, and clicks. Each is useful to your business on its own but the best results come when you can get a variety of engagement types on your content.... [...]
Social Media Examiner has published a new video ‘Facebook Video Ads: Making Ads That Sell’ featuring Matt Johnston.The SME team says, “Wondering how to make Facebook video ads that convert? Looking for a model to easily create video ads yourself? Discover how to create three types of video ads that generate sales from video expert Matt Johnston.Discover formulaic structures to create successful text-on-screen videos, testimonial videos, and testimonial demo videos. You’ll also learn how to coach customers to give you authentic testimonials that will connect with video ad viewers... [...]
Search Engine Journal has published a new guide called ‘How to Advertise on Facebook: A Beginner’s Guide’.Advertising on Facebook is a powerful way to reach people interested in your product or service.👍 Done right, running Facebook Ads can drive leads, conversions, and ROI.👎 Done wrong, it can lead to poor returns, wasted ad spend, and missed sales opportunities.Want to know what makes a Facebook ad effective and how to set up your campaigns for success?Search Engine Journal’s new ebook, How to Advertise on Facebook: A Beginner’s Guide, covers the basics you need to... [...]
HubSpot contributor Caroline Forsey has published an article covering seven effective ways to promote an event on Facebook.She says, “To demonstrate how to effectively promote an event on Facebook, let’s walk through an example.Let’s say I recently started a business — Caroline’s cupcakes — and I want to host an event to drive new traffic to my page.But, once I’ve created the event … how do I promote it? Let’s explore how to do that, next.It’s important to note — in this section, we’ll explore how to formally promote your event using... [...]
Social Media Examiner contributor Naomi Nakashima has shared a six-step process to help you optimize your Facebook business page for the latest updates.She says, “Facebook first announced this new layout during F8 in 2019, promising to de-emphasize the primary news feed and bring privacy and connections to the forefront, and started rolling it out in early summer of 2020. The business page layout shown in the images in this article is more recent (September/October 2020) and still rolling out.What do these changes mean for your Facebook business page? Here are six ways you can optimize... [...]
Search Engine Journal’s Danny Goodwin has published a new e-book titled ‘How to Advertise on Facebook: A Beginner’s Guide’ to help you improve your Facebook advertising.He says, “Advertising on Facebook is a powerful way to reach people interested in your product or service.👍 Done right, running Facebook Ads can drive leads, conversions, and ROI.👎 Done wrong, it can lead to poor returns, wasted ad spend, and missed sales opportunities.Want to know what makes a Facebook ad effective and how to set up your campaigns for success?Search Engine’s Journal’s... [...]
Social Media Examiner has published a new video ‘Facebook Ads: How to Reduce Wasteful Spending’ featuring Andrea Vahl.The SME team says, “Concerned you’re wasting money on certain Facebook ads? Wondering which Facebook ads to turn off? Facebook marketing expert Andrea Vahl explains how to identify Facebook ads you should stop spending money on.You’ll learn which cost per result metrics to watch, and get benchmark percentages to assess whether the cost per result for your Facebook ads is too high. Finally, you’ll discover how to view and recognize trends to further guide... [...]
Facebook advertising is one of the best ways to enhance your online reach and make more sales. By adopting the right designing and promotion strategies, you can make the most from your ads.Social Media Examiner contributor Andrea Vahl has shared four tactics to help you reduce wasteful Facebook ad spending.She says, “To learn how to reduce wasteful spending on Facebook ads, read the article below:#1: Cost Per ResultWhen you’re looking at your Facebook ad reports, the sheer number of metrics can be overwhelming. I recommend focusing your attention on one main number, your cost per result.... [...]
Social Media Examiner has published a new podcast ‘Writing Facebook Ad Copy That Converts’ featuring Molly Pittman.Michael Strlzner says, “Want to write persuasive Facebook ad copy that sells? Wondering how to get your Facebook ads to work better?To explore what marketers need to know about writing Facebook ad copy that converts, I interview Molly Pittman on the Social Media Marketing Podcast.Molly is a Facebook ads strategist and co-host of the Perpetual Traffic podcast. Her course is called Train My Traffic Person.Molly provides a three-part framework to follow for creating... [...]