Facebook advertising enables you to grow your online reach to a wider audience and increase online sales. Well-crafted ads can boost your ROI.

Social Media Examiner contributor Charlie Lawrance has shared four useful tips to help you improve your Facebook ads performance.

He says, “Facebook actively rewards advertisers by lowering CPC for ads with a higher CTR. The reason is that your target audience is engaging more with your ad, creating a positive ad experience.

Here are some ways to create more engaging Facebook ads to improve your CTR.

#1: Tips to Improve Your Facebook Ad Copy

You can create more engaging Facebook ad copy by improving what I call the “snap,” which is the opening sentence—the first 125 characters—of your ad copy. The snap needs to grab your audience’s attention when they start reading the ad. You want to hook them so they immediately understand the ad is for them and consume the rest of it by clicking on the Read More text.

There are three main types of ad copy snap you can use”.

How to Increase Return on Ad Spend for Facebook Ads

Social Media Examiner

Sharing is caring