Well-crafted Facebook advertisements help you to make potential clients explore your products and make a purchase.Social Media Examiner’s Tammy Cannon has shared five steps to writing great Facebook ads for sensitive products and services.She says, “To avoid these kinds of issues, here’s a five-part framework that will help you attract your ideal client and comply with Facebook’s ad policies.#1: Open With a QualifierThe first two or three lines of your ad copy should be your qualifier. The text should speak to your ideal customer so they qualify themselves as needing to read... [...]
Archive for the 'Facebook marketing' Category
Facebook advertising is one of the best ways to enhance your reach to more and more social media users. By creating effective ads, you can attract more people.Social Media Examiner has published a new video ‘5 Costly Facebook Ad Mistakes to Avoid’ featuring Emily Hirsh.The SME team says, “Struggling to improve Facebook ad results? Are you making these costly mistakes?Discover the five Facebook ads mistakes that cost you time, money, and results, from marketing expert Emily Hirsh.You’ll also find a proven structure for testing new Facebook ads so you know, for certain, what’s... [...]
Social Media Examiner has published a new video ‘Facebook Ad Cold Targeting Success Without Audience Insights’.The SME team says, “Is the loss of Facebook Audience Insights impacting your ad performance? Wondering how to target new prospects without the data that Audience Insights used to provide?You can build effective Facebook audiences without Facebook Audience Insights, using this advice from expert Allie Bloyd.In this video, Allie shows you how to create 8 effective cold audiences based on interests, behaviors, customer lists, and website traffic. All without using Facebook... [...]
Facebook advertising enables you to extend your online reach and grow sales. Facebook also provides you a wide range of budget options to run ads.Search Engine Journal contributor Tim Jensen has shared 10 useful tips to create great Facebook ads.He says, “When running Facebook ads, the best copy is likely to be overlooked if it’s accompanied by a mediocre image. Read on for 10 tips to up your creative game in Facebook advertising.1. Customize Images by PlacementThe Facebook Ads interface lets you select unique images for different placements. Ideally, you should use vertical images... [...]
Social Media Examiner has published a new video ‘How to Optimize Your Facebook Ads for More Profit’ featuring Emily Hirsh.The SME team says, “Spending too much on your Facebook ads? Looking for a strategy to improve your profits? Discover how to optimize and scale your Facebook ads from marketing expert Emily Hirsh.Learn how to compare Facebook ads performance data to your sales goals to see if you’re hitting the mark, and how to make adjustments to your customer journey to improve and scale your results and profit. Find out which five metrics to watch closely and discover... [...]
Getting your content discovered on Facebook is the biggest challenge. By using the right keywords and writing appropriate descriptions, you can do it.Content Marketing Institute contributor Gavin Bell has shared three useful Facebook ad ideas to grow your content’s reach.He says, “In this guide, I detail three of my most effective ways to promote content using Facebook advertising (without ever touching that boost button.)1. Create a “content bucket” campaign to reach new fansMany content creators are focused on more. They want more fans, more readers/listeners/viewers. With... [...]
By using Facebook Lead Ads, you can reach people who may be interested in your products or services and collect information from them. With their data, you can approach them to further promote your products and services.Social Media Examiner’s Anna Sonnenberg has shared seven ways to help you improve Facebook Lead Ads.She says, “Are you curious about how best to target audiences at the consideration stage of the buyer’s journey? Use one of these seven middle-of-the-funnel audiences for your next lead generation campaign.#1: Facebook Page- or Instagram Account-Based Custom AudienceDoes... [...]
Social Media Examiner has published a new video ‘Facebook Ad Changes Due to iOS14.5, New Ad Options for Facebook and Instagram, and a Lot More’ featuring Michael Stelzner and Facebook ads expert, Allie Bloyd.Watch this video to explore recent Facebook ads changes.Social Media Examiner [...]
By attracting new leads using Facebook, you can grow your chances of getting more customers. A lead on Facebook is a social media user who shows interest in your company’s product or services by giving you their information in some way.HubSpot’s Lindsay Kolowich has shared 12 great Facebook post ideas that can help you to generate more Facebook leads.She says, “There are two types of leads you can generate on Facebook: direct and indirect leads.Direct LeadsA direct Facebook lead is generated by sharing content that links directly back to a lead form on your website. Visitors... [...]
Social Media Examiner has published a new video titled ‘How to Use Facebook Ads And Organic Content to Build’ featuring Emily Hirsh.The SME team says, “Want to get your brand in front of new audiences? Wondering how to amplify your organic content to reach new people? Facebook ads expert Emily Hirsh explains how to build brand awareness with content and Facebook ads. You’ll learn which content to promote, how many pieces of content to promote each month, and who to target with your ads. You’ll also find tips to follow up with and convert new viewers into becoming customers.... [...]