Facebook advertising enables you to reach a wide array of social media users to promote your products and services. With proper ad data tracking, you can create rewarding ad campaigns.

Social Media Examiner contributor James Bender has shared four ways to help you improve your Facebook ad data tracking.

He says, “Fortunately, there are some steps you can take to track some of that user behavior moving forward.

#1: Verify Your Website’s Domain With Facebook

The first step is to verify your domains with Facebook to help avoid any future disruption of your website campaigns. This step will officially set you up on the platform and establish which Business Manager account has the authority to configure and prioritize the available conversion events for a given domain.

You can verify your domain in Business Manager under Brand Safety > Domains.

There are a number of ways to get your domains verified, but the one I recommend is adding a DNS TXT entry to your DNS record to confirm that you own the domain.”

4 Ways to Improve Your Facebook Ad Data Tracking

Social Media Examiner

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